Are you seeing the results you would like on LinkedIn?
Do you wish your profile could do more for you?
Today I’m going to provide you with tips on how to build the perfect LinkedIn profile to help improve your chances of standing out.
Why is LinkedIn important?
This is most likely because LinkedIn is often considered to be a digital rolodex and not a true social network.
While we connect with friends and people we meet at conferences on Facebook and Twitter. On LinkedIn, some people limit their connections to just work colleagues and recruiters.
This is not the best practice because when you do this you limit the opportunities you have to grow on LinkedIn.
Don’t get me wrong, it is definitely important to look at each invitation you receive to connect to make sure you are not adding people you don’t share any interests with.
But if you want to build a presence, you need to be connecting with other LinkedIn profiles.
So why is having a LinkedIn profile necessary?
LinkedIn profile stats
The average LinkedIn user spends just 17 minutes per month on LinkedIn . This doesn’t seem like a lot of time, but you have to look at the type of people you are connecting with.
LinkedIn is primarily made up of business-minded associates who have limited time.
Therefore, you are not going to see many people posting family photos or sharing more personal details.
Instead, you can expect to see posts that are sharply written updates and focus on sharing articles and blog posts related to their professional background and qualifications.
So how do you compete for such a limited amount of time on LinkedIn? This is where having the perfect LinkedIn profile can help.
Here are just a few of the benefits when you have a great looking profile.
- LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. #LinkedInTips #infographic #smm Source: CMO
- Your headline on your LinkedIn profile should be catchy and keyword rich. #LinkedInTips #infographic #smm
- Profiles with a professional looking photo are 7x more likely to be found. #LinkedInTips #infographic #smm
When building the perfect LinkedIn profile, be sure you are using the correct social media dimensions. This way your profile looks its best and it gets seen more.
Besides these benefits to having a great LinkedIn profile, which areas of your LinkedIn profile should you be focusing on if you want your LinkedIn profile to get more attention both in search and in recommendations to other users?
This infographic from Link Humans covers each area of your LinkedIn profile to help you build a perfect profile!
Building the perfect LinkedIn profile
Once you have the perfect LinkedIn profile, don’t forget to focus on your LinkedIn showcase pages for give your business a makeover on LinkedIn.
Over to you
Are you active on LinkedIn? What are some of the ways you leverage LinkedIn to grow your personal brand?
Leave a comment below and tell me what you do and share a link to your LinkedIn profile.