How to see Facebook Page unlikes in Facebook Insights

How to see Facebook Page unlikes Are you seeing a drop in Facebook Page likes?

Do you know why this is happening and where they are coming from?

This article will teach you how to use Facebook Insights to see Facebook Page unlikes.

This way you can better understand why your Facebook Page likes are dropping and make adjustments to keep it from happening.

The Problem

You’ve built up your likes / fans on your Facebook Page, but you’re noticing your page likes are dropping.

This can happen for a number of reasons:

  • Underage users
  • No longer a fan of your page
  • No longer interested in your content
  • And so on

Instead of guessing that it’s because of a change to Facebook’s algorithm, you can look at the data.

This way you get a true picture on why you were seeing unlikes on your Facebook Page.

Here’s how to use Facebook Insights to see your Facebook Page unlikes.

How to see Facebook Page unlikes

Step 1: Go to your Facebook Page

Step 2: Select Insights

Facebook Page Insights

Click on the insights tab to access Facebook Insights

Step 3: Select the likes tab

Facebook Page likes in Insights

Click the likes tab to see data about your page likes

Step 4: Drag across your page likes

You can do this on either the total page likes graph or the net likes graph.

How to see Facebook Page unlikes

In Facebook Insights, you can see who has unliked your Facebook Page and where from.

After selecting your page likes, you will see the following menu. We’re not done.

Like sources in Facebook Insights

Use Facebook Insights to learn where fans liked your page from

Step 5: Click on the unlike sources tab

To see where your Facebook Page unlikes came from, click on the unlike sources tab.

Here you can see how many people unliked your page.

Unlike sources in Facebook Insights

Use Facebook Insights to learn where fans unliked your page from

You will also see the following information about your page unlikes under the unlike sources tab.

  • Unlike sources
  • Number of unlikes
  • Percentage of unlikes

Making adjustments from your unlike sources

Now that you have an idea where your page unlikes are coming from, it’s time to make some adjustments.

If you see a lot of people have unliked your page because they are underage, don’t worry about it. It’s not something you can control.

On the other hand, if a lot of your page unlikes are coming from your page or posts, it might be time to take a look at your content.

The same goes for people who have unliked your page after hiding your post.

This could indicate a number of problems.

Maybe you post too frequently or your content isn’t relevant to your fans anymore.

If you’re not sure, create a survey and ask your fans.

There are a lot of tools that can help with that like Google FormsSurvey Monkey or Zoomerang.

If you have an email list, you can send them an email and ask for feedback on what they would like to see you post on your Facebook Page.

You can also post a status update asking fans for ideas, but remember, your fans don’t always see your updates.

Over to you

The next time you see a drop in your Facebook Page likes, don’t worry. Head to your Facebook Insights to see Facebook Page unlikes and where they are coming from.

It takes just a few minutes to get an idea on why people are unliking your page.

By not looking at this data, you’re just guessing.

To get you in the habit of checking this information about your page, here’s a short activity.

Activity: Go to your Facebook Insights and see who has unliked your Facebook Page.

Leave a comment below and tell me where the majority of your page unlikes came from.