Does your business have a presence on social media?
Are you regularly using the channels you are on?
While social media is one of the best ways to grow your business, simply having social media accounts isn’t enough.
You need to take action to make your social media efforts engaging and effective.
This article is going to teach you a few social media power tips to help you put your channels to use.
This collection of power tips can help you start creating more content for your channels, build long-term engagement with your audience, and put your channels to better use.
10 Social Media Power Tips
1. Make Your Profile Attention-Grabbing
Choose an interesting avatar that expresses some personality, and write a short and interesting bio that contains keywords for your industry.
2. Consistency is Key
Building a brand is all about staying consistent. Use the same username, avatar, and bio across all of your social media accounts to help users remember you.
3. Create Content Regularly
Create original content or curate great content you’ve seen and post it regularly.
4. Don’t Be One-Dimensional
Always posting about the same topic or sharing only business information can get boring. Show yourself as multifaceted and post about different topics.
5. Stay Positive
Social media isn’t the place to complain or post negative content. People love social media accounts that are inspiring and motivational.
6. Engage with Your Followers
Whenever you can, take the time to respond to comments and questions.
7. Aim to be Sharable
When you’re creating content, always ask yourself if it’s worthy of being re-shared. Everything you post should be informative, interesting, or entertaining.
8. Give and Take
In addition to posting your own content, take some time to report high-quality content from others. This helps you to develop a social media network, and hopefully some of the people whose content you share will repost your content in the future.
9. Follow Recent Trends
It’s okay to follow trends on social media. Share content that fits into popular topics, news, hashtags, and holidays. These trends can help you to find more followers and build your audience.
10. Try Everything
You don’t have to stick to one style. Try out new content topics, titles, social media platforms, and everything else you can think of. You don’t have to do the same things everyone else is doing. Keep track of your results as you try new things to find out which are the most effective.
Remember, if you don’t think you have the time to maintain a presence on a social network, consider deleting your account.
It makes your business look bad if you have a presence but you haven’t used it.
Over to you
By implementing these social media power tips, you can begin to put your social media channels to better use.
If you’re looking for some more advice to improve your social media marketing, check out the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. It’s full of actionable advice that can help you to build engagement and grow your business.
Question: Out of the ten social media power tips I shared, which one do you plan to work on the most?