The best way to engage your Facebook fans is by posting status updates (duh!). What most people fail to realize is that it isn’t just about posting status updates (and lots of them). Instead, you need to take a step back and create more meaningful updates that will enchant and intrigue your fans to where they want to comment, like or share your status updates with others.
Sounds a lot easier said than done, doesn’t it? In addition to focusing on the quality of your status updates, you also need to be aware of Facebook’s algorithm called Edgerank. Edgerank is an assigned score that determines your placement in someone else’s Facebook Newsfeed.
Edgerank scores focus on three main variables; popularity (how many likes, comments or shares a post gets), fan interest/relevance (how often do fans interact with your page – if at all) and recency (when your status update was posted). Each of these criteria are combined to then determine a Facebook Edgerank score, which pushes your content up someones News Feed.
So how do I get more comments, likes and shares to improve my Facebook Edgerank?
It is important to realize that it isn’t about the sheer quantity of updates, rather it is about the interactions and buzz generated from those updates. I certainly recognize that coming up with status updates and ideas to post on a regular basis can be challenging. That’s why I have put together a list of status updates that you can start using today to improve the levels of engagement with fans which can increase comments, likes and shares your updates receive.
Note: before writing any status updates, remember the golden rule of marketing – “know your customers.” Modify your status updates with the below recommendations so that they are unique to your Facebook Page and your customers.
8 simple and effective status updates you can use on Facebook Pages to generate better engagement with fans: