This post could easily be called, “5 Things to Ask for as a Social Media Manager,” but either way, I can say from firsthand experience that the communication between business owners/managers/marketing directors and their social media managers is dismal. Delegating your social media—whether to an employee or independent contractor—doesn’t mean you wash your hands of all things social. Instead, you need to take an active role in making sure that the voice of the company is what you want it to be, and that you’re actively helping to shape it. Here are 5 of the 51 tips I share in my new book, 51 Ways to Help Your Social Media Manager Crush It!
1. Share your personality with us
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