An area that often gets overlooked when working with Facebook are Facebook Ads. This is most likely because Facebook advertising terms are confusing. To help you out, we have compiled a glossary of Facebook advertising terms to make it easy for you to reference when you’re creating your own Facebook Ads.
Note: I’ve compiled this list of Facebook advertising terms from the Facebook Help Center along with various resources that I’ve used when creating Facebook Ads.
With this collection of Facebook advertising terms, it should be a lot easier to understand all of the different fields when you’re creating your own Facebook Ads. !