If you’re an entrepreneur, you are probably aware that in this day and age, not only do you need a Facebook page for your business, you also need strong digital marketing skills. As a blogger specializing in Facebook page management, I am also aware that business owners have a hectic schedule, leaving little time and energy for things such as Facebook management.
If your business is large and established enough to appoint a person (or a social media team) to manage your Facebook page, that’s well and good. Still, you are the ‘big guy’ and they will still need your supervision. If you’re not at that level yet with your business, your most feasible option is to manage your Facebook page yourself.
This may seem like a lot of work to handle – especially with your already busy workload – but don’t worry. With these tips, Facebook management will seem like a breeze to a busy entrepreneur like you!
In this article, I’m going to share with you tips on improving social media skills – even while you’re busy in other areas of your business. Let’s take a look!
Tips on Improving Social Media Skills
1. Plan in chunks when free
Although you’re busy most of the time, there are those times where you’re sort of free for a considerable number of hours, say Sunday, or your weekly day off. Use this time to think of as many online strategies you can come up with and note them down in an easily accessible place.
Your mobile device can be a great option. For example, you can create a note in Evernote to jot down your ideas. If you’re more comfortable with a pen and pad, use that instead. Just make sure to brainstorm and use your time efficiently. You can then use these ideas and strategies when you have proper time and resources for Facebook page management. Remember to keep your device or pad, whichever you prefer, handy at all times and don’t hesitate to add more ideas whenever something good pops into your mind.
2. Schedule your posts
Posting your brilliant ideas immediately and all at once is definitely not the best option. Scheduling posts to get published is a much better strategy instead!
You could post them one by one at the desired time. Nevertheless, for a busy businessman/woman, this isn’t exactly recommended. Besides, scheduling your posts in advance is an effective use of time and leaves you more free time for more important business matters on your busy days.
To schedule your Facebook posts, you can use Facebook’s built-in scheduler. Alternatively, there are a multitude of other social media tools such as Postcron and Post Planner that can help you schedule your posts and manage your Facebook page with greater ease.
3. Use interstices to get in touch with your audience
‘Interstice’, to a layman, means ‘a small free space between objects’. Therefore, using interstices for social media means to use the little free time you get in between your busy schedule to check your Facebook account or other social media platforms.
For example, you can quickly log in and check your notifications while waiting in line for your coffee or while you’re taking a cab from one part of town to another. This way, you’ll utilize your spare time and have more free time to savor!
Do pay attention to what your audience has to say about your posts and products. This will give you a great deal of insight into what would be the best Facebook management strategy for your business.
If you’re not sure when you should be posting to Facebook, check out this optimal scheduling tool from Buffer to help identify the right times to post.
4. Allot a specific time for Facebook management
Facebook page management involves a lot more than just checking comments and posting statuses. In fact, it requires a great deal of insight and effort. Flipping through your page during free time is well and good, but if you want to build a successful Facebook Page for your business, you’ll need to have dedicated time.
About an hour per day is an ample time to manage your Facebook page. Usually the more relaxed hours of the day, such as early mornings or late nights, are the best times for Facebook page management and other social media work. Use this period for checking demographics and responses as well as effective market research on your audience. Facebook provides you a multitude of options and tools for page management; use this time to explore them as well.
5. Cross-promote your other social media platforms
As a modern entrepreneur, you probably have a lot other social media platforms for your business. When sharing content from your other social media channels such as Twitter or Instagram, if you’re sharing something on those channels you think your audience on Facebook might also find interesting, consider connecting your accounts together.
Not only does this give you additional content you can share with your other social media channels, this also means fewer new content you’ll have to come up with.
Over to You
Juggling sales, accounts, plans and social media may seem like too much, and in fact, it is really a lot for most business owners.
With the proper strategies, you can reduce the ‘burden’ of Facebook management and can help you focus on greater business challenges.
Do you have other tips on improving social media skills that you would like to share?
Share your ideas with us on Facebook, Twitter, LinkedIn or in the comments below.