Blogger outreach has often been synonymous with terms like guest posting and guest blogging in the past but it’s fast becoming a pivotal part of PR.
Successful blogger outreach relies on utilising as many channels of communication as possible and one of the most effective channels is social media.
By using social media you can reach bloggers much easier and when you do drop them an email later on to talk further (or pick up the phone) they will know who you are and be much more likely to take you seriously.
In this post I will show you a number of tools that help to bridge the gap between social media and blogger outreach.
Before we dive into the post, it’s important to note that when working on any blogger outreach you need to be targeting the right people and by that I mean you need to be targeting bloggers that are influencers within your target market. The tools that I have included below will help you target the right people.