Does your business have a presence on Instagram? Do you have an Instagram strategy in-place to help you use the popular photo-sharing tool? While it is one thing to be on Instagram and to occasionally share photos, if you are a business, Instagram is definitely a place you want to consider creating a presence. This is because Instagram brand engagement has grown 350 percent year over year (tweet this | source). So how do you go about leveraging Instagram and its 150 million users? It starts by having an Instagram strategy.
Why you need an Instagram strategy
Anyone can get started on Instagram in just a few minutes. With the abundance of mobile devices available, business owners can begin taking photos and sharing them with the popular social network as well. While that works to get you started, if you truly want to tap-in to the growing user base, it helps to have a strategy in-place. This way when you are going about your day, you can be thinking about the different types of content you need to curate for the different social networks that you have a presence on. In doing this, you can plan ahead and begin thinking about the bigger picture for your social media marketing strategy and how to make Instagram a part of it. To help you out, we have put together five Instagram strategy tips to help you learn what types of content you want to be creating to help your business develop a dominant presence on the growing social media platform.