What is a Klout score and why should I care?

Hopefully you’ve heard about Klout by now. If not, here’s a quick rundown.  Klout is the standard for influence that one has online.  Overall, Klout measures three areas: our True Reach, our Network Score, and our Amplification Probability.

Don’t worry, you don’t need a Ph.D in Quantum Physics to understand just how important your Klout score is and the areas that it measures.

What your Klout score measures:

  1. True Reach – The size of your audience you engage with often.
  2. Amplification Probability – Are you a retweeter, do you like a lot of things? Your Amplification Probability is based on a scale of 1 to 100 and measures the likelihood that your content will cause users to take an action like liking it, commenting, retweeting, etc…
  3. Network Score – How is the quality of your ‘entourage’ – are they Twitter studs or duds? It’s all in who you know, not how many people you know. Interact with quality people!

If you’ve never thought about these types of things before, now’s a good time to start thinking about your social influence.   Think about it – does your audience normally retweet your content? Do they share it, comment on it, etc…?

If not, it may be time to find a new network of friends that is more powerful or start pruning some of the people that aren’t very influential.  By improving the people you allow into your network, you can also work to improve your Klout score in the process!

Have you checked your Klout score? Find out if you have Klout.