While a lot of businesses have a presence on Facebook, a lot of them do not yet see the full value in using Facebook. This is likely because there isn’t much consistency to the changes that occur on Facebook, which can make it difficult to use Facebook as a viable tool for business. For example, Facebook recently changed the news feed algorithm (again). Because Facebook always seems to be influx, most businesses are skeptical to rely on Facebook for conducting business. While changes can cause businesses to need to rethink their strategy at a moments notice, there are plenty more reasons why Facebook is good for business and why you shouldn’t count Facebook out just yet.
The team at Cloudtactix put together this handy infographic on why Facebook is good for business. Hopefully these numbers will convince your business that there is value in using Facebook for business.
5 reasons why Facebook is good for business
- 51% of Americans age 12 and older use Facebook (tweet this)
- Facebook users spend 6 hours and 35 minutes per month on Facebook (tweet this stat)
- Facebook has generated leads for 73% of B2C marketers (tweet this stat)
- Facebook has generated leads for 35.1% of B2B marketers (tweet this stat)
- 80% of US social network users prefer Facebook for connecting with brands (tweet this stat)
Wrap-up on why Facebook is good for business
Just because Facebook makes changes, businesses shouldn’t shy away from using Facebook. Obviously, there is a lot of growth potential there and from these stats, your customers are there too so why isn’t your business taking advantage of this?
While a lot of businesses still question why Facebook is good for business, just look at how much time users spend on Facebook compared to other sites. It’s pretty staggering in fact.
Instead of shying away from using Facebook, learn to move with its idiosyncrasies. It’s not perfect, it’s not going to be. Your customers don’t care.
They just want your business to provide something of value to them and to keep them interested in your brand. Hopefully these stats have convinced you to give Facebook another chance.
Are you a business owner? What reasons can you think of as to why Facebook is good for business? Share how you are using Facebook with your business in the comments below.