Logo tips for business

Logo tips – What does your logo say about your business?

They say a picture is worth a thousand words. This also holds true for your logo for your business as well. Learn what your logo is saying to your customers with this collection of logo tips.

The importance of a logo

Anyone with a graphics program can slap together a logo these days. In most cases, that is normally how a logo for a business starts out. As  business gets up and running, you often go through a number of iterations and end up with a professional looking logo.

While your logo may not cost very much, some logos can cost $1,000,000. Does that really mean it is a lot better than your logo?

When designing a logo, the cost doesn’t determine how popular and iconic your logo may turn out to be.

Here are some things to think about as it relates to logos from many of the most popular brands in the world.

Stats about logos

What goes into a logo

There are a number of elements to consider when designing a logo. Here are some logo tips to think about when you are designing your next logo.

  • Keep it simple
  • Two key areas for logo design are color and font 

Not sure how to create a logo using just these two areas? Try using the SMILE approach.

The SMILE approach means: Simple, Memorable, Inviting, Limited, Exciting.

This way you don’t makes things more complicated for your business. 

Logos and social media

If you look at most of the social media logos, a lot of them employ a two-color approach. As we mentioned, 95% of brands use only one or two colors .

While this doesn’t mean you should only use two colors in your logo design, a lot of the world’s top brands follow this technique. You might want to as well.

Social media logos
Example of social media logos for Facebook, Pinterest, Twitter, and Google Plus.

Logo tips for your business

Now that you know how important your logo is for your business, here are some helpful logo tips to consider as it relates to choosing colors and fonts for your own logo.

Logo tips for business
Tips on what your logo says about your business. Source: 123Print.

Wrap-up on logos

Post a link to your website and in the comments, tell me what you like most about your logo for your business.