Creating content isn’t difficult. Creating content that goes viral is!
If you are looking to create the next Internet sensation, it’s not just about pumping out more content. So what is the secret?
Why won’t my content go viral?
According to Social Triggers, one of the main reasons your content won’t go viral is because you need to make it contagious!
So what does it mean to make content contagious? It means you make something readers want to share without you having to do too much asking.
Here are some of the reasons why your current content won’t go viral
1. Lack of emotional appeal
One of the main reasons content does not go viral is because it lacks emotion.
Think about why you share something or engage with it. It’s because it tugs at your emotions.
This can be for a variety of reasons. For example, content that empowers you, gives you a warm feeling, or makes you feel something so much you want to share it.
2. Not “share worthy”
When you publish content, ask yourself – is this something people will want to share?
Instead of just creating more content, I always find it is best to engage with my fans.
For example, I use the hashtag, #AskCK to collect feedback and questions from people.
This way when I am getting ready to create a product such as an ebook, infographic, or training course, I have an idea that there will be interest in it.
3. Bad timing
One of the biggest mistakes people make when publishing content is not utilizing current events and holidays.
A great tool to find upcoming events to create content around is Eventful.
Another way to improve your timing is to look at Google Analytics or Facebook Insights to see when your customers are online and lastly, don’t forget to post content on the weekends – when most people are online.
4. Poor design
Are the images you include with the content you share stuck in the 80’s?
5. Poor distribution
Once you have hit publish on your content, you’re not done!
If you have created an amazing piece of content or written a great blog post, be sure you do these 12 things afterwards to help get the word out!
In addition to the reason’s listed on why your content won’t go viral, the team at Who Is Hosting This has put together a fantastic infographic that provides more examples along with viral content tips to help you get more of your content shared.
5 Viral content tips on why your content does not go viral
Viral content tips
To help ensure your next piece of content gets shared more often, implement some of these viral content tips.
- Ask your audience what they want to see before creating the content
- Know where you will share your content (social media channels, newsletters, communities)
- Include a call to action such as Facebook call to action buttons
- And so on
With a little luck (and this infographic featuring viral content tips), you can significantly improve your chances of your content going viral.
Do you agree with the points shared on why content doesn’t go viral?
Have you shared certain types of content and seen it go viral? What did you share and where did you share it?
Leave a comment below and let me know about your successful content!