Do you wish you could get better engagement in the Facebook news feed with your Facebook posts?
Facebook has added the ability to include Facebook Call to Action buttons in Facebook Ads and Facebook organic posts.
These new types of buttons are good news for direct marketers because you can now include direct calls to action in your posts.
What are Facebook Call to Action buttons?
Facebook call to action buttons let you add buttons to posts to help them stand out.
Here is an example of a Facebook post from Amazon with a call to action button.
Uses for call to action buttons
Right now, you can only create Facebook Call to action buttons for Facebook Ads or unpublished posts.
Follow the instructions below to learn how to create Facebook Call to Action buttons.
How to add Facebook Call to Action buttons
Step 1: Launch Facebook Power Editor
Step 2: Click on Manage Pages
Step 3: Select Create post
Step 4: Enter your URL and post text and choose a Facebook call to action button.
You can choose between five types of call to action buttons.
- Shop Now
- Learn More
- Sign Up
- Book Now
Step 5: Select Create Post
Step 6: To preview your post, select your post in Facebook Power Editor
Step 7: Select “Publish post” and then “Upload changes”
Wrap-up on Facebook Call to Action buttons
I’m excited about Facebook Call to Action buttons.
As a marketer, you should start to think more about the goals of your posts.
For example, if you mention a product in a post, instead of just linking to the product, you can include the “shop now” call to action button.
Will you be using Facebook Call to Action buttons?
Leave a comment below and tell me which type of call to action button plan to use first.