Facebook call to action buttons

How to add Facebook Call to Action buttons to ads and posts to improve click-throughs

Do you wish you could get better engagement in the Facebook news feed with your Facebook posts?

Facebook has added the ability to include Facebook Call to Action buttons in Facebook Ads and Facebook organic posts.

These new types of buttons are good news for direct marketers because you can now include direct calls to action in your posts.

What are Facebook Call to Action buttons? 

Facebook call to action buttons let you add buttons to posts to help them stand out.

Here is an example of a Facebook post from Amazon with a call to action button.

Example of Facebook call to action buttons

Uses for call to action buttons

Right now, you can only create Facebook Call to action buttons for Facebook Ads or unpublished posts.

Follow the instructions below to learn how to create Facebook Call to Action buttons.

How to add Facebook Call to Action buttons

Step 1: Launch Facebook Power Editor

Step 2: Click on Manage Pages

Manage Pages in Facebook Power Editor
Select the Facebook Page you want to create a call to action button for.

Step 3: Select Create post

Create an unpublished Facebook post

Step 4: Enter your URL and post text and choose a Facebook call to action button.

Facebook unpublished post
Example of an unpublished page post.

You can choose between five types of call to action buttons.

  • Shop Now
  • Learn More
  • Sign Up
  • Book Now
  • Download

Facebook call to action buttons

Step 5: Select Create Post

Step 6: To preview your post, select your post in Facebook Power Editor

Preview Facebook Call to Action buttons
Hover over your post Facebook Power Editor to see an example of your Facebook Call to Action buttons.

Step 7: Select “Publish post” and then “Upload changes”

Publish Facebook unpublished posts
Click publish post to publish an unpublished post with call to action buttons.

Wrap-up on Facebook Call to Action buttons

I’m excited about Facebook Call to Action buttons.

As a marketer, you should start to think more about the goals of your posts.

For example, if you mention a product in a post, instead of just linking to the product, you can include the “shop now” call to action button.

Will you be using Facebook Call to Action buttons?

Leave a comment below and tell me which type of call to action button plan to use first.

  • http://90DayEntrepreneur.com/ Brandon Schaefer

    Christian, you’ve got some great content going on. Well done… keep the excellent information coming!

    • http://www.christiankonline.com Christian Karasiewicz

      Thanks @Brandon_Schaefer:disqus. If there are specific areas you want to know more about, don’t hesitate to send them to me, http://www.christiankonline.com/contact

  • Derek Doernbach

    Christian. This is awesome and VERY helpful. Thank you for all of the great content that you post!

    • http://www.christiankonline.com Christian Karasiewicz

      You’re very welcome @derekdoernbach:disqus. This is a feature that a lot of business owners are going to be able to put to good use to grow their business and expose their products to more customers.

  • Laura

    This IS very helpful. Thank you. I have another question. When I first set up my Facebook “page” for my business I think I received several emails suggesting that I create Facebook ads for my page. I did that – several times, because I thought the first ad didn’t go through – I probably wasn’t patient enough – so anyhow, now I feel like I am getting double billed. I can only find two ads in my account and one says it is Inactive and one says it is Active so how can I figure out why the charges are coming in twice? For instance, I have $1.00 per day budget and so about every six days I get a statement for a $6.00 charge but also about every 25 days I get a statement for a $25.00 charge.

    • http://www.christiankonline.com Christian Karasiewicz

      Laura, I would report the Facebook Ads billing to Facebook.

      There are a few forms listed here that can help you with that. This way you aren’t getting billed twice.


  • Laura

    This is Laura again. I got the billing issue figured out. Thanks anyhow. I did enjoy this article about the Call to Action buttons.

    • http://www.christiankonline.com Christian Karasiewicz

      Glad you got it figured out. What did you end up needing to change? I believe you had a daily spend limit set.

      As for the Facebook Call to Action buttons, I am really excited about these. Hopefully it will get business owners to think more about the type of content they are sharing.

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  • http://antoniocalero.com/ Antonio Calero

    It seems we are all writing about this topic lately. But it is indeed a great tool that opens new opportunities.

    • http://www.christiankonline.com Christian Karasiewicz

      @AntonioCalero:disqus there are certainly lots of opportunities with call to action buttons. I’m looking forward to more buttons being added.

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  • Catherine Jackson

    Hi Christian. Your posts are really helpful – thanks. 2 questions:
    1. How do you edit a post you’re creating in power editor once you’ve created it? and
    2. I have published a post but can’t find it! Is it supposed to be on my page? Is there a delay (it’s been 10 minutes).

    Thanks so much.

    • http://www.christiankonline.com Christian Karasiewicz

      Hi Catherine Jackson thank you for the kind words. Glad you are liking the content.

      Here are answers to your questions.

      1. For Facebook unpublished posts or dark posts, you cannot edit them.

      2. Did you hit the upload changes button (green button)? You need to do that in order for it to show up.

      Here are instructions on Facebook unpublished posts.



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  • Agus Bagus

    I noticed some ads with button shop now at right bottom and like botton on top right, I’m wondering how to combine them together?

    • http://www.christiankonline.com Christian Karasiewicz

      @agusbagus:disqus, good question. Unfortunately, you can’t combine those together.

      It’s a page likes ad using Facebook call to action buttons.

  • Penny

    does this cost money???

    • http://www.christiankonline.com Christian Karasiewicz

      Penny, if you run a dark or unpublished post, no.

      Here are instructions on creating one.


      If you run it as a normal Facebook Ad such as a page likes ad, yes, but it’s at your discretion on how much you budget. For example, some people can run ads for a few cents a day.

  • Louise K. Shaw

    Hi Christian…I’ve just found this post. Has FB changed, as I can’t find this option other than on the main page. I can’t find anywhere to add a CTA on a post.