5 Ways to use Facebook Call to Action buttons to get better results

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Facebook recently announced Facebook Call to Action buttons as a way for businesses to add buttons to Facebook Ads and posts to help improve engagement on Facebook.

This is great news for business owners and marketers as you will now have the opportunity to make your content stand-out in the news feed.

With Facebook Call to Action buttons, you have five types of buttons to choose from to help get your message across.

To help you begin implementing Facebook Call to Action buttons on your Facebook Page posts and in Facebook Ads, I put together a guide on the different types of call to action buttons and included examples on how you can use each type of button.

5 Uses for Facebook Call to Action buttons

1. Selling products

If you sell products on your website, instead of just posting a photo of the product, you can include a call to action button.

When including a product in your Facebook Page post, I recommend using the “Shop Now” Facebook Call to Action button.

For your post URL, link directly to the product. This way is easy for customers to get to the product you posted about.

Here is an example of using the “Shop Now” Facebook Call to Action button in a Facebook post.

2. Growing your email list

Do you want to grow your email list? A great way to do this is with the “Sign Up” Facebook Call to Action button.

To implement this on your blog, simply create a page and embed your email newsletter contact form.

Then in your Facebook unpublished page post, link back to your email newsletter sign-up page.

3. Linking off to more information

One of my favorite types of Facebook Call to Action buttons is the “Learn more” Facebook Call to Action button.

This button can be used in a variety of ways.

For example, you can use a call to action button to link to learn more about a product such as my Facebook training course, FB Marketing University.

If you have written a tutorial such as How to display Pinterest on a Facebook landing page, this is a good opportunity to use a Facebook Call to Action button as well.

Here is an example of a Facebook post using the “Learn More” call to action button.

Post by Christian Karasiewicz.

4. Booking appointments

Another use for Facebook Call to Action buttons is to book appointments using the “Book Now” Facebook Call to Action button.

This type of call to action button is great if you are Dentist or Doctor or hairdresser and you want to let fans book appointments.

In my case, I can use the “Book Now” call to action button to let fans book a Facebook One-on-One Coaching session with me.

If you run a webinar, this type of call to action button is great to encourage people to join your webinar.

When including the “Book Now” button, be sure you take people directly to the page where they can book an appointment.

5. Get more ebook downloads

One other use for Facebook Call to Action buttons is to encourage more people to download your products.

If you create ebooks or provide templates to blog readers, you can promote these on Facebook using the “Download” Facebook Call to Action button.

If you provide your ebook download as part of joining your email newsletter, you can always run an A/B split test to determine if the “Download” or “Sign Up” call to action button works best.