How many of you are use hashtag tracking tools to help you identify and plan out your social media campaigns?
Recently, I was giving a presentation on how to leverage hashtags and spent a lot of time answering questions from people wanting to know if there were social media tools to help identify which hashtags they needed to include.
In this article, I am going to cover five hashtag tracking tools you can use to find the right hashtags to use with your social media campaigns.
What are hashtags?
For those of you new to hashtags, hashtags are a way to group conversations together.
For example, I conveniently use the hashtag #AskCK to make it easier for users on Twitter to ask me questions.
This also makes it easier for me to track the conversation by simply clicking on the hashtag.
Hashtags are also very useful when you want to insert your information into other larger conversations.
Benefits of using hashtags
As I mentioned, by including hashtags in your discussions, it makes it easier for people to follow the discussion that is taking place.
For example, many events create their own hashtag so that attendees can see who is saying what at an event.
If they did not include hashtags, it would be difficult to follow all of the conversations taking place.
The same holds true when trying to measure how effective your social media campaigns were.
Imagine having to go through thousands of conversations. By including a hashtag, you can quickly filter the conversations to only show conversations using a specific hashtag.
This way you can quickly see the conversations and measure your performance.
5 Hashtag tracking tools
Now that you are aware of what hashtags are, how do you identify which hashtags you should be using in your social media campaigns?
Fortunately, there are a number of hashtag tracking tools you can use to help identify, analyze, and measure the effectiveness of a social media campaign.