How to boost a Facebook post (and get better results) without the Facebook boost post button

Are you missing the boost post button on your Facebook Page posts? This is the button that appears to the right of the number of people who saw your Facebook post.

Facebook boost post button

Example of a Facebook Page post with the boost post button.

While this is a quick and easy way to advertise a specific Facebook Page post to more people, most users think that they absolutely need it. Guess what, you really don’t.

It also works in your favor that you don;t have the boost post button on your page posts.

So why I am so against using the boost post button on your Facebook Page posts?

Why you don’t need the Facebook boost post button

The boost post button is a cheap thrill to get your posts seen by more people.

While in theory this sounds great and if you use it, more people will see your posts, what boost post doesn’t do is get it in front of the right people.

Here’s a great example from Dennis Yu using the boost post button.

Facebook boost post example

Example of the Facebook boost post button

As you can see in this example, a lot of the comments that were received don’t relate to the product. So yes, the boost post button did its job – it took your money and showed it to more people.

What it didn’t do was show it to the right people.

So how do you fix the boost post button? My recommendation is to use Facebook Ads to boost your post instead of the Facebook boost post button.

This way you can get target who see’s your posts and where they see it.

For example, the normal boost post button let’s you target basic demographic information.

Boost post button targeting

Example of targeting with the boost post button.

When you don’t use the boost post button, you actually get better targeting, which you’ll see below.

To boost a Facebook Page post without the boost post button, follow the instructions below.

How to boost a Facebook post without the boost post button

Step 1: Login to your Facebook Ads account

Step 2: Select “Page post engagement”

Facebook page post engagement

Facebook page post engagement in Facebook Ads.

Step 3: Select “promote page posts”

When you select page post engagement, you will be prompted to select the Facebook Page posts you want to promote.

Promote a Facebook page post

Boost a Facebook Page post with a page post engagement Facebook Ad.

Step 4: In the dropdown, select the post that you want to promote on Facebook.

Boost Facebook post

Example of boosting a specific Facebook Page post.

You can also create a new page post by clicking the plus sign if you want to boost a new Facebook post.

Boost a new Facebook post

Create a new Facebook post to boost with Facebook Ads.

Step 5: Choose the placement for the Facebook post that you want to boost.

Promoting a Facebook post

Example of a Facebook Page post

Add targeting to your promoted Facebook post.

Target a Facebook page post

Select your target options for the Facebook post you want to boost.

Once you have set your targeting, be sure to name your Facebook Ads campaign and set a budget.

Facebook Ads campaign

Set the campaign and budget for a Facebook post you want to boost. 

Step 6: Place your Facebook Ads order.

Place Facebook Ads order

Wrap-up on the Facebook boost post button

Now that you know how to boost your posts without the Facebook boost post button, you should start to see better engagement on your Facebook posts that you promote.

If you get stuck within Facebook Ads, don’t hesitate to contact me for help.