Do you wish you could get better engagement in the Facebook news feed with your Facebook posts?
Facebook has added the ability to include Facebook Call to Action buttons in Facebook Ads and Facebook organic posts.
These new types of buttons are good news for direct marketers because you can now include direct calls to action in your posts.
What are Facebook Call to Action buttons?
Facebook call to action buttons let you add buttons to posts to help them stand out.
Here is an example of a Facebook post from Amazon with a call to action button.
Uses for call to action buttons
Right now, you can only create Facebook Call to action buttons for Facebook Ads or unpublished posts.
Follow the instructions below to learn how to create Facebook Call to Action buttons.