Do you track your success on Twitter using Twitter analytics?
While analytics may seem like a scary thing, Twitter has been on a roll lately with the addition of some powerful new tools that can help you grow you presence on Twitter.
Today we’re going to cover Twitter analytics and how you can use it.
Tracking with Twitter Analytics
Twitter Analytics let’s you do more then just see who your followers are or how many times a tweet was retweeted.
You can track the following areas with the Twitter analytics tool.
The timeline activity section let’s you gather a lot of information about how popular your tweets are.
For example, you can see the number of clicks, favorites, retweets, and replies that a tweet got.
Besides seeing your timeline activity, you can use the analytics tool to track your followers.
For example, you can see follower growth, location, and the people they follow (so that you can follow them back).
The website activity section let’s you track how well the tweet buttons on your website is performing.
After you install the tracking code, you can see timeline activity from your website.
How to use Twitter Analytics
Step 1: Login to Twitter Ads Manager
Step 2: From the analytics dropdown menu, select an area to look at.
Wrap-up on the Twitter analytics tool
I’m pretty excited about the new analytics tool, especially the ability to track tweets from my website. This way I can see what is getting shared the most.
How about you? Do you see yourself using the analytics tool from Twitter? Leave a comment below and list the tool you currently use for measuring Twitter analytics.