Social media is always changing. This can be great for keeping technology up to date and keeping users engaged, but it can make things challenging for marketers who constantly need to change how they run their campaigns.
Facebook, for example, frequently changes the image dimensions required for their posts – often without notice. In May of 2014, just four months ago, I posted this guide to social media dimensions. A new guide is already necessary.
Check out the following information to make sure you always use the right Facebook image dimensions when posting to your page, uploading videos, and creating images for Facebook Ads.
Facebook Image Size Cheat Sheet
Your timeline on your Facebook Page displays your company information and your latest posts.
Here are the image sizes that you want to use when creating your cover photo, profile photo, or when sharing content.
- Cover photo: 851 x 315 px
- Profile picture: 180 x 180 px (displays as 160 x 160)
- Shared image: maximum of 504 px wide
- Shared link: 484 x 252 px
- Shared video: 504 x 283 px
Desktop News Feed Posts
When creating images to use on your blog or for Facebook Ads, be sure to think about what your images will look like to your users.
If you use the sizes in this Facebook image size cheat sheet, you can make sure your content is visually appealing in the news feed and in any Facebook Ads you create.
Don’t make visual content an afterthought. It can help increase engagement with fans so spend time creating images for your content that will look good on Facebook.
- Link/offer/desktop app: 1200 x 628 px
- Image: 1200 px width, 4:3 aspect ratio
- Event/like ad: 1200 x 444 px
- Video: 1080 px
- Ads in the right column: 254 x 133 px
Many users will be viewing Facebook on their mobile devices, so it’s important to make sure your posts work on mobile as well.
Here are the image sizes you will need when running Facebook Ads on a mobile device.
- Mobile app ad: 1200 x 628 px
- Mobile sidebar ad sizes: 560 x 292 px, 560 x 210 px, up 626 x 840 px.
If you follow these guidelines, you should have no trouble using the right Facebook image dimensions, at least until Facebook changes them again.
Want to learn how to create better images for Facebook? Contact me for design help!