Yesterday, Facebook released an update to Facebook Pages. This new update adds in the hotly debated Timeline to Facebook Pages. While some Facebook users dislike the new Timeline feature, I actually like it – and here’s why.
In addition to being able to share photos, videos, status updates and links to content on their Facebook Timeline, Facebook Page owners now have the ability to add in milestones as well. Facebook Milestones are essentially historical moments in the history of a business, a brand, a product, even a band. With Facebook Milestones, Facebook Pages takes on a much needed level of depth.
For example, Tiffany’s now has a Facebook Page complete with milestones about the company’s rich history. New organizations such as the NY Times have also done an incredible job of not only showcasing current news, but also of providing a very detailed and thorough listing of the NY Times throughout its lustrous history.
What this means is that in addition to sharing current content, Facebook Page owners can now show off the present as well as their storied past by adding milestones to their Facebook Page Timeline. This means you can now let fans share in the history of your product – think of it like Wikipedia. What I like most about Facebook Pages’ new feature, it now let’s page owners tell their past to help bring fans up to speed about the page – where it came from, where it’s at, and where it’s going.
Obviously, your Facebook Page won’t write its own milestones – it will be up to Facebook Page owners to do this. For those page owners who take the time to complete a detailed view of their past, they can expect to see a nice boost from this though because it will help to make your Facebook Page more sticky.
By adding in lots of great content to keep fans on your page (or at least looking for your content), you can expect to see higher levels of interaction, the more you share!
To learn how to add Facebook Milestones to your Facebook Pages, watch this brief video tutorial on Facebook Milestones.