5 ways to promote your Facebook page

Having a Facebook page for your business is a great way to get started – why? Facebook currently has a page rank of 2 according to Alexa – that’s just behind Google. What this means is that your Facebook page will get indexed faster by Google, thus improving your ability to get people to your Facebook page.

Once you’ve created a Facebook page though I’m sure many of you are expecting traffic to just start flowing in automatically. Unfortunately, that’s not the case. Here are 5 ways to promote your Facebook page and drive Facebook traffic.

#1: Invite your friends

The most convenient way to increase traffic to your Facebook page is to simply tell your friends. To make it easier, I recommend setting up a list – call it “Facebook page invitations” or something easy to remember.  Once you’ve done this, begin adding friends to this list.

Once you have your list setup to invite friends from a Facebook list you have created, visit your Facebook page and click “suggest to friends” and begin typing the name of the list you created. This will invite just those individuals in that list.

Remember, not everyone checks Facebook everyday, so it may take time to build up the number of likes on your page.  As you make more friends, remember to add them to the list you created. and to continue inviting that list.

Note: If someone that is in the list you are inviting has a pending invitation, they will be grayed out meaning you cannot invite them until they like your page or a certain amount of time passes.

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Using the Facebook debugger tool to fix Facebook caching issues

Have you run into issues when sharing links on Facebook? For instance, Facebook does not pull the right images from your blog post. Instead of sharing content that doesn’t display properly, you should consider using the Facebook debugger tool to fix things.

This way whenever you, your fans, or one of your website readers share content from your blog, Facebook is pulling in the right images from your post and displaying them.

What is the Facebook debugger tool?

The debugger tool, also known as the Facebook delinter tool, is a tool to help fix display issues. These are often referred to as Facebook caching issues.

There are a few different types of caching issues that you will experience when sharing links on Facebook.

Here are some of the types of Facebook caching issues you may experience:

Incorrect images

When you share links on Facebook, sometimes they do not pull all of the images from your website. This means you might not get the proper image when you share a link.

This is even worse if your blog readers are sharing links and they don’t include the right images from your posts.

Improperly sized images

A second Facebook caching issue can occur when your images are not sized properly for use on Facebook.

This can occur because Facebook has grabbed an image from a link you shared and incorrectly resized the image. For example, it crops the image in the wrong place.

This can give off an unfavorable impression about your website in the news feed – and it can look bad.

To fix this, it’s not as simple as uploading a new image with your blog post. You need to use the Facebook debugger to fix the Facebook caching issue.

Incorrect title or meta description

A third Facebook caching issue that can occur is when a link is shared and Facebook does not display any information. This can mean a missing title, incorrect meta description, or incorrect images.

Here is an example of a Facebook caching issue with a missing title and missing meta description.

Facebook debugger tool

Fortunately, all of these issues can be fixed by using the Facebook debugger tool. To use the debugger tool, follow the instructions below.

If you manage a Facebook Page, the Facebook debugger tool is one of my favorite social media tools – I even have it bookmarked. This way I can fix any Facebook issue quickly.

Accessing the Facebook debugger tool

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