How to schedule and backdate Facebook posts

How to schedule and backdate Facebook posts

Do you need to backdate Facebook posts on your Facebook Page to fill in your companies history?

Are you going to be at a conference and need to schedule Facebook Page posts ahead of time?

This article will show you how to schedule and backdate Facebook posts on your Facebook Page.

Why backdate Facebook posts?

One of the most overlooked features on a Facebook Page is the ability to backdate Facebook posts.

With the backdating posts feature, this allows companies with a deep history to be able to share it on their Facebook Page.

For example, do you know the history of McDonald’s and how they got started?

You can also check out Time Magazine on Facebook. They have done a great job filling in the history of their magazine by adding in past covers and articles from old magazines.

Benefits of backdating Facebook Page posts

One thing I like about Facebook Pages that backdate their Facebook posts is that it gets them to focus on their true content.  Too many times do I see pages posting quotes and photos that are unrelated to their business.

In most cases, their current content is getting little engagement with fans, so they’re moving away from focusing on their business and filling up their page with content that won’t add much value in the long run.

The importance of scheduling Facebook posts

Besides backdating Facebook Page content, you can also schedule content to go out.

For example, you can’t be speaking at a week-long conference and expect to keep your Facebook fans updated.

In this situation, you may want to schedule a few Facebook posts ahead of time when you know you will be out.

This way there is some engagement happening on your Facebook Page.

To schedule and backdate posts on Facebook, follow these instructions.

How to backdate Facebook posts

 Transcription Services by GMR Transcription

Step 1 Create a post on your Facebook Page

Create a Facebook post
Example of a Facebook post

Step 2 Click on the schedule icon

Schedule Facebook posts
Click the schedule icon to schedule Facebook posts

Step 3 Choose to schedule or backdate Facebook posts

Backdate Facebook posts
Select the schedule post dropdown to backdate a Facebook post

If you want to schedule a Facebook post, select a date and time.

If you want to backdate Facebook posts, click the schedule dropdown and switch to backdate Facebook post.

Step 4 Enter the date and time

Step 5 Schedule a post

If you are going to schedule a Facebook post, hit the schedule button.

This will add a scheduled posts section to your Facebook Page that only Facebook Page admins will see.

Scheduled Facebook posts
See a list of scheduled Facebook posts on your Facebook Page

If you plan to backdate a Facebook post and don’t want fans to see an old post in their news feed, click the hide from news feed button.

When finished, select the post button to backdate a post.

Hide from Facebook news feed
Check the “hide from news feed” box to hide a backdated post

By focusing on filling up your Facebook Page with past content, you can give fans a deeper view into your business and how it has grown through the years.

Where it started, how it grew, and what makes it so great today.

Over to you

Now that you know how to schedule and backdate Facebook posts, answer the following question about your business.

Question: What is one thing in your companies history you want to share with fans?