Facebook recently added a new feature called promoted posts, aimed at helping you reach more of your fans. While this means you can promote any of your Facebook posts, it is important to remember that every piece of content should not be promoted. Think of it as a tool to use for only your best content.
For business owners, it is very important to know what kinds of posts you should promote, because the more you post and overwhelm your customers, the more likely they are to unlike your page or hide it from their newsfeed. You wouldn’t want that, would you? That means lost revenue and lost opportunities to get more eyes on your content, not to mention it could lead to poor word of mouth marketing to other customers.
So what should you promote?
Ideally, you should be very selective about what you post. You also want to make sure that whatever you are posting about is something that is a result producing activity – meaning something that will get users to take an action. If you’re just sharing news that has already been written about across a number of other websites, running a promoted posts may not be ideal, because you most likely won’t get the “pop” that you were expecting from fans. Instead, focus on posts that will help your business reach its own goals.
Here are five different types of content that you should consider using Facebook promoted post for.