Do you wish you could have a resource to help you locate the best places for travel or to conduct business at? With the recent announcement from Pinterest, now you can with Pinterest place pins.
What are Pinterest place pins?
Pinterest had this to say about Place pins:
Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.
So what does all of this mean?
To sum up things, Pinterest place pins are a way to create pinboards on Pinterest and include a map, location information such as a phone number, and an address that you can share with your followers or invite others to collaborate with you on to curate great places that people should visit.
To use Pinterest place pins, follow the instructions below.
Pinterest is a terrific resource to drive traffic to your website or blog. In fact, I find a lot more traffic comes from Pinterest than it does from other social media channels like Facebook. One way to leverage your Pinterest account to drive traffic back to your website is to create great boards. Each time you add a new board though, remember to go back and rearrange boards on Pinterest.
Why rearrange boards on Pinterest?
If you’ve ever been to the grocery store, one thing you’ll notice is that the products the store wants you to buy are always at eye level. The less popular ones (and usually less expensive ones) are on the bottom shelves, out of the your line of sight. This is because they want you to focus on the products they’ve put on the middle shelves. Crazy, but true.
So why are your Pinterest boards not arranged this way?
As the number of boards on your Pinterest account grows, it is important to go back and rearrange boards on Pinterest. Everytime you create a new pin board, it is added to the bottom. This means your followers (and any new users) won’t see it if they go to your Pinterest channel because it will be below the fold and out of sight.
Because of this, you’ll want to go back and rearrange your boards so that you have the most important ones showing at the top. This way your followers won’t have to search through your boards. At the same time, this gives you the opportunity to put your best boards at the top – the ones you pin to often or want your followers to see and repin content from.
Don’t forget about your business needs
As the needs of your business change, it is important to reflect these changes on your social media channels as well.
For example, if you are known for cooking, arrange your Pinterest cooking boards at the top and the boards you use less often towards the bottom.
While you’re rearranging your boards on Pinterest, be sure to set a board cover for your boards too. This way they’re easily identifiable and stand out.
For those of you who are unfamiliar with Pinterest, it is a site that uses boards to let you share and organize your favorite quotes, images and videos from around the web. What’s great is that in addition to being able to organize photos and videos onto boards, you can set a board cover photo. We’re going to show you how to set a board cover on Pinterest to make your boards more appealing to users.
How do I make my board stand out on Pinterest?
Besides pinning quality images to your boards on Pinterest, a great way to get more people to follow you and to repin (share) your content is to set a board cover. Setting a board cover is similar to deciding on which photo to use for your DVD packaging. The more enticing an image, the more chances you have that someone would want to look further into what you have pinned on that particular board.
To help you learn how to set a board cover on Pinterest, I’ve put together a set of brief instructions along with a video on how to set a board cover photo on Pinterest.
Verifying your website on Pinterestis a great way to add credibility to your business as well as to your Pinterest account. Not only does having a verified website on Pinterest show that you’re serious about using the social network, but it also provides you the opportunity to generate leads and to grow your network of followers.
Why verify your website on Pinterest?
Similar to Twitter verified accounts, which help users differentiate between real accounts and fake accounts, having a verified website on Pinterest can work much the same way. Having a verified website on Pinterest gives users the opportunity to see the full URL on your Pinterest profile. In addition, because only the website owner can verify their account, this helps to ensure that users know they’re following the right account. Also, by having a verified website on Pinterest, your URL also shows up in search results as well, which is great if you’re serious about generating traffic from your Pinterest account.
Websites that cannot be verified on Pinterest (for now):
Pinterest is an extremely powerful social network – provided you use it right. In most cases though, we tend to use Pinterest the wrong way by uploading pins in bulk. Fortunately, there’s a way to solve this problem when you schedule pins on Pinterest.
Why schedule pins on Pinterest?
As I mentioned, a lot of Pinterest users upload too many pins at one time. Not only is this bad for your business (it makes you look like a spammer), but it shows that there is no consistent posting strategy.
Successful Pinterest users don’t vomit their pins onto their followers. Instead, they keep a schedule of when they want to pin items. For example, they pin 1-2 images per hour.
By scheduling pins on Pinterest, this helps you set the tone of your Pinterest channel and let’s your followers get a feel for when they can expect to see new pins from your channel.