Facebook Page Images & Optimizing for EdgeRank

It’s no secret, Facebook EdgeRank is tough to crack. In fact, according to PostRocket, you’re more likely to get into Harvard than to get into the Facebook news feed (seriously). So why is it so difficult for your Facebook Page to break into the news feed? One of the main reasons is because your Facebook Page images are not optimized properly.

Facebook Page images and the news feed

Studies show that 1 of 500 stories actually make it into the Facebook news feed. So how can you increase your odds of getting your content seen?

Instead of posting status updates that focus on text updates only, post Facebook Page images instead – and optimize them.

Ways to optimize Facebook Page images:

  • Start with a high quality image and resize it, don’t go the other way!
  • Make sure images are not blurry
  • Decide if you want to use a regular image or highlight an image on your Facebook Page (the sizes are different)

How to optimize Facebook Page images for EdgeRank

Now that you have a few ideas on what you can do to improve the Facebook Page images that you post, what are the image sizes that you need to know?

Mike Maghsoudi put together this helpful infographic that covers how Facebook chooses to resize images that you include in your updates. Be sure to read through this, as it does a great job highlighting image sizes and how they appear on Facebook.

Remember, if you start off with a bad image, it will only get worse when it gets resized by Facebook.

Continue reading Facebook Page Images & Optimizing for EdgeRank

To the moon with PostRocket and Mike Maghsoudi

Podcast interview with Mike Maghsoudi of PostRocketThis interview with Mike Maghsoudi, Co-founder of PostRocket, is the third in an interviews of interviews with professionals who are doing amazing things with social media.  

I am very honored to have the opportunity to interview the co-founder of PostRocketMike Maghsoudi.  I met Mike Maghsoudi a few months ago when I did a video review of PostRocket and I can’t say enough about his product, PostRocket.

If you have a Facebook Page and you’re not happy with the low amount of engagement – this means very few likes, comments or shares on your content, then you won’t want to miss this interview with Mike where he talks about PostRocket, how it influences your Facebook EdgeRank and he even shares a few valuable tips for Facebook Pages to help you get more of your content seen by others.

I hope you enjoy this interview with the founder of PostRocket, Mike Maghsoudi.
Continue reading To the moon with PostRocket and Mike Maghsoudi

5 Reasons Why Your Facebook Page Sucks

5 reasons why your Facebook Page sucks

At the urging of your friends, you created a Facebook Page for your business, but around one year later, the party is over, your Facebook Page is hanging on by a thread, and you’re still stuck with a low number of likes and very little engagement from your Facebook Page fans.

If you’re like most businesses stuck in this situation, you’re quick to point fingers that Facebook simply doesn’t work.  Actually, it does.

The problem isn’t Facebook – it’s your business that’s the problem.

Now before you get mad, I’m not saying that you have products that are necessarily bad. Chances are you have really great products that provide a solution to customers.  What’s missing though is that you have bad Facebook Marketing for your business.  That’s why your Facebook Page sucks.

Here’s what you most likely did for your Facebook Marketing.

  • You looked at other major brands in your field to see what they were doing (good)
  • You copied them (bad)
  • You read articles that gave stock examples from major brands (good)
  • You copied them again (bad)
Hopefully you’re seeing a pattern here – while there’s nothing wrong with using major brands like Starbucks as a guide for your own Facebook Page marketing, you have to remember, you’re not Starbucks or Coca-Cola or any other major major brand so don’t expect to amass millions of fans overnight. Building a social media strategy takes time.  So why does my Facebook Page suck?
5 reasons why your Facebook Page sucks:

Continue reading 5 Reasons Why Your Facebook Page Sucks