When you talk about how to get more likes on Facebook, people often think you’re strictly talking about getting people to like your Facebook Page. There’s actually another type of like that’s more important to Facebook users. This is getting people to like your content that you post on Facebook.
Why should I try to get more likes on Facebook?
As I mentioned, it is more important to get people to like your content than to like your Facebook Page.
This is because when people like your Facebook Page, this only gets them to the door. It doesn’t get them to enter and to begin participating (engaging) with you.
When you get someone to begin liking your content on Facebook, this means that you have taken an even bigger step and you have their attention (if only briefly).
The good thing is that when you get more likes on Facebook content, not only have you helped out that user by providing something they found valuable (they liked your content, right?), but they’ve also told their friends, and also told you what kind of content that you posted that they find valuable
This can do a number of things.
For instance, when someone likes a piece of content, you just took the first step to building a more meaningful and long-term relationship with that user.
Additionally, they have told you what kinds of content they find interesting. This provides extremely valuable data on what types of posts you should be making on Facebook. You also now have the opportunity to grow that relationship with those users because you know what they want. All that’s left to do is post it!
So what types of Facebook posts should you consider making? Here are a few that are guaranteed to help you get more likes on Facebook:
- Posting photos receives 53% more likes
- Posting photos receives 104% more comments
- Posting photos receives 84% more click-throughs
- Posting 1-2 times per day gets higher engagement than posting 3+ times per day
So what other ways can you get more likes on Facebook? This infographic covers the ones I mentioned along with a number of others that can help you get more likes on Facebook content and improve your relationships with your audience.