Christiankonline.com - Page 23 of 49 - Facebook Marketing Professional, Social Media Strategist, Social Media Training

Photo Privacy Settings & Facebook Groups [video]

Lately, I’ve received a lot of questions about Facebook Groups. Most of the questions have centered around photo privacy settings.

For anyone who has a group, you know how difficult it can be to change the privacy settings on your Facebook Group. Now add in photos and Facebook Groups are a mess.

What’s wrong with photo privacy settings for Facebook Groups?

One of the biggest complaints about using Facebook Groups is that it’s difficult to change anything. It’s either on or off, there really is no in-between.

Changing the privacy settings on Facebook Groups should be pretty easy. Unfortunately, because of the disjointed settings menu, it’s not so easy (that’s presumably why you’re here).

For Facebook Groups, that’s an unfortunate thing because while groups are about collaboration, sometimes a group admin needs to be able to control the privacy settings.

For example, how would like it if you spent time creating a great cover photo for your Facebook Group, only to have another member come along and upload a photo that’s offensive or of poor quality?

If it were my Facebook Group, this could get frustrating after a while.

In addition to being difficult to navigate, the instructions to make any changes aren’t clear. Here’s a screenshot of the current privacy settings – no, those don’t control your photo privacy settings in Facebook Groups.

How to set photo privacy settings on Facebook Groups Continue reading Photo Privacy Settings & Facebook Groups

Photo Engagement – Giving Facebook Photos A Boost

If your Facebook Page is lacking in engagement, it’s time to up the photos that you’re sharing (or not sharing). That’s because photo engagement is one of the best way’s to get your audience more involved on Facebook.

Why boost your photo engagement on Facebook?

According to Hubspot, photo engagement generates 53% higher engagement on Facebook compared to the average post. That’s a significantly higher number and one that you don’t want to overlook.

So what can you do to boost your photo engagement on Facebook? We’ve compiled some of the best way’s to get better photo engagement on Facebook with photos.

10 way’s to boost photo engagement on Facebook Continue reading Photo Engagement – Giving Facebook Photos A Boost

Sharing Photos from Facebook Photo Albums – Make It Easier

One of the most frustrating things about sharing photos that you’ve posted to Facebook photo albums is sharing them on your Facebook Page.

Why is it so difficult to share photos from Facebook photo albums on a Facebook Page?

While it’s not difficult to select a photo, hit the share button, and then choose a Facebook Page to share a photo on, it’s the process.

Simply put, sharing photos from Facebook photo albums should be two, maybe three clicks at the most.

Instead, if you want to share a photo from a photo album on a Facebook Page, there are seven steps to do this. Yes, seven steps to share one photo. Now imagine wanting to share multiple photos from Facebook photo albums. Fun, right?

Here’s a breakdown on the steps needed to share photos from Facebook photo albums on a Facebook Page.

How to share photos from Facebook photo albums on a Facebook Page

Continue reading Sharing Photos from Facebook Photo Albums – Make It Easier

Delete Vine Videos & Clean-up Your Profile [video]

Overall, I absolutely love the concept of the video-sharing app, Vine. I find it very fun, not to mention, you can create some pretty amazing and helpful content. From time-to-time though, it is important to go back and delete Vine videos that you no longer need.

These are most likely videos you created and uploaded when you were first learning how to use Vine.

Why delete Vine videos?

While there’s no official rule that says you need to delete Vine videos that you no longer need, deleting old videos can be helpful.

Here are a few reasons why you should go back and delete Vine videos.

Removes embarrassing content or test content
Cleans up your Vine profile
Makes your Vine profile look more professional

How to delete Vine videos and clean-up your profile

Continue reading Delete Vine Videos & Clean-up Your Profile

Facebook Page Likes – 25 Ways to Build Your Community

While it’s very easy to launch a Facebook Page for your business, it can be challenging to increase, engage, and grow your Facebook Page likes.

Some businesses find it very easy to add fans, while others who are in an industry where using Facebook is more difficult, eventually find that their fanbase will plateau.

If you’re in this situation, it is important to remember that growing a Facebook Page is about more than just getting a bunch of likes. It is about building a community of fans who are excited about what you have to offer.

So what can you do to increase, engage, and grow your Facebook community? We’ve broken things down into phases to help put you on the path to building a loyal following on Facebook.

Increasing Facebook Page Likes

Every Facebook Page starts out with a goal of increasing their Facebook Page likes. This is necessary so that you can start getting your content seen in the Facebook news feed.

Remember, everything you post on your Facebook Page does not get seen. As a result, you’ll want to make sure you focus on the people closest to you first. These are the people who are already passionate about what it is that you do. This way you don’t have to do too much asking to get them to like your page, engage with your content, and share it with their friends.

Engaging with fans

After you’ve built up your Facebook Page likes to a suitable number (you don’t need hundreds or even thousands of fans), the next thing you want to do is to start engaging with your fans.

You can do this in a number of ways such as posting photos of your products, sharing new product releases with fans, linking off to press releases and news sites talking about your business, and even invite fans to help in future product selections.

The key thing here is not to focus on the number of likes you have, but the quality of your Facebook Page likes. This means skip the quotes, funny Internet memes, and anything unrelated to your business. These are just distractions that only take you further away from building an engaging community that is interested in what you have to offer.

Growing your Facebook community

As I mentioned, it is important to increase your Facebook Page likes, but the magic doesn’t happen until you really start to engage with your fans. When you start to engage with your fans, you’ll start to see your Facebook Page likes increase and more of those fans comment and interact with your Facebook Page.

This essentially will lead to growing your Facebook community.

To help get started building your Facebook Page community, we’ve created this downloadable guide featuring 25 ways to increase, engage, and grow your Facebook Page likes. I hope you enjoy it.

Download the free ebook, 25 Ways to Increase, Engage, and Grow your Facebook Page Likes

Continue reading Facebook Page Likes – 25 Ways to Build Your Community

Facebook Page Images & Optimizing for EdgeRank

It’s no secret, Facebook EdgeRank is tough to crack. In fact, according to PostRocket, you’re more likely to get into Harvard than to get into the Facebook news feed (seriously). So why is it so difficult for your Facebook Page to break into the news feed? One of the main reasons is because your Facebook Page images are not optimized properly.

Facebook Page images and the news feed

Studies show that 1 of 500 stories actually make it into the Facebook news feed. So how can you increase your odds of getting your content seen?

Instead of posting status updates that focus on text updates only, post Facebook Page images instead – and optimize them.

Ways to optimize Facebook Page images:

Start with a high quality image and resize it, don’t go the other way!
Make sure images are not blurry
Decide if you want to use a regular image or highlight an image on your Facebook Page (the sizes are different)

How to optimize Facebook Page images for EdgeRank

Now that you have a few ideas on what you can do to improve the Facebook Page images that you post, what are the image sizes that you need to know?

Mike Maghsoudi put together this helpful infographic that covers how Facebook chooses to resize images that you include in your updates. Be sure to read through this, as it does a great job highlighting image sizes and how they appear on Facebook.

Remember, if you start off with a bad image, it will only get worse when it gets resized by Facebook.

Continue reading Facebook Page Images & Optimizing for EdgeRank

18 Tips on Using Social Media for Events [infographic]

If your business holds events, one thing you want to make sure you do if you want your event to succeed is to leverage social media for events. Not only is social media a great way to build the buzz around your next event, but it can also be used to keep attendees informed about your event.

Why is social media for events important?

Social media isn’t just used to share your latest blog post or to tell customers about your newest products. It can be used for a whole lot more.

Whether you run a conference, seminar, concert, sporting event, fundraiser, or club, social media should be a key component at any of your events.

Today, more and more customers are looking to social media when they attend events and not to programs or handouts. They do this for a number of reasons such as keeping up with your event, learning about breakout sessions, featured speakers, and more.

How can using social media for events help my business?

The great thing about social media for events is that it isn’t just to help your customers or event attendees. Your business can benefit as well.

For example, instead of overprinting handouts and programs, your business just needs to tell attendees to follow your social media channels when they are at an event to know what is going on.

In turn, your business needs to make sure that any changes or event information is published in a timely manner on your social channels.

In addition, if there is a last minute change, instead of trying to communicate this information to attendees, by using social media for events, you can communicate this change through your Facebook or Twitter channels. This way, you can make one announcement – to follow your business on social media to learn about updates and changes. Crisis averted!

If you’re still not convinced that your business needs social media for events, Eventility recently published an infographic featuring 4 ways to use social media for events to connect better with your attendees.

We’ve broken this down into 18 helpful tips on using social media for your next event.

18 tips on using social media for events

Continue reading 18 Tips on Using Social Media for Events [infographic]

The Facebook Short URL – 3 Ways to Save!

Back in 2009, Facebook created the Facebook URL shortener. This was a tool that took your Facebook URL such as Facebook.com/askck and created a Facebook short URL such as FB.me/askck out of it.

Over time, the Facebook short URL has grown. There are now three way’s to create a Facebook short URL.

Before we go over each type of short URL though, let’s talk about the features and benefits of each one and how they can help your business, Facebook profile, or Facebook Page put them to use.

Facebook short URL features

For those of you looking to save space, this Facebook short URL trick can really help you out. Basically, it takes your full Facebook URL (starting with Facebook.com) and creates a short URL.

Here are a few features of the Facebook short URL.

Works on Facebook profiles and Facebook pages
Does not require a Facebook vanity URL to create a Facebook short URL
Facebook links shortened through Bitly are automatically converted to a Facebook short URL – customize your bitly URL to make it your own.

Benefits of a Facebook short URL

When you create a Facebook short URL, you’ll benefit in a number of ways. Here are some of our favorites.

Make it easy for fans and customers to remember your Facebook URL
Save space on your business cards
Works on Facebook profiles and Facebook pages
You do not need a Facebook vanity URL to create a Facebook short URL

The Facebook short URL – 3 way’s to save

Continue reading The Facebook Short URL – 3 Ways to Save!

Rearrange boards on Pinterest Like the Supermarkets [video]

Pinterest is a terrific resource to drive traffic to your website or blog. In fact, I find a lot more traffic comes from Pinterest than it does from other social media channels like Facebook. One way to leverage your Pinterest account to drive traffic back to your website is to create great boards. Each time you add a new board though, remember to go back and rearrange boards on Pinterest.

Why rearrange boards on Pinterest?

If you’ve ever been to the grocery store, one thing you’ll notice is that the products the store wants you to buy are always at eye level. The less popular ones (and usually less expensive ones) are on the bottom shelves, out of the your line of sight. This is because they want you to focus on the products they’ve put on the middle shelves. Crazy, but true.

So why are your Pinterest boards not arranged this way?

As the number of boards on your Pinterest account grows, it is important to go back and rearrange boards on Pinterest. Everytime you create a new pin board, it is added to the bottom. This means your followers (and any new users) won’t see it if they go to your Pinterest channel because it will be below the fold and out of sight.

Because of this, you’ll want to go back and rearrange your boards so that you have the most important ones showing at the top. This way your followers won’t have to search through your boards. At the same time, this gives you the opportunity to put your best boards at the top – the ones you pin to often or want your followers to see and repin content from.

Don’t forget about your business needs

As the needs of your business change, it is important to reflect these changes on your social media channels as well.

For example, if you are known for cooking, arrange your Pinterest cooking boards at the top and the boards you use less often towards the bottom.

While you’re rearranging your boards on Pinterest, be sure to set a board cover for your boards too. This way they’re easily identifiable and stand out.

Video on how to rearrange boards on Pinterest

Continue reading Rearrange boards on Pinterest Like the Supermarkets