social media marketing Archives - Page 2 of 2

10 ways social media is good for the workplace [Infographic]

Over the years, many people have wondered if social media is a fad. Having been heavily involved in social for 6+ years, I would have to say no, social media is not a fad. Sure, other networks will come along and replace what’s hot at the time – just look at how Facebook overtook MySpace. While you cannot stop new networks from popping up, one thing that won’t be disappearing anytime soon is how businesses market and interact with customers and employees.

Judging from the numbers Compliance and Safety reported, some 75% of businesses said they were behind the curve with social media and technology. While consumers have been embracing social media for years, the workplace seems to be just getting around to it. In fact, check out this infographic on 10 ways social media is good for the workplace

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8 types of social media zombies and how to avoid them [Infographic]

With Halloween upon us, it’s time for all of the ghouls, goblins and zombies to come out. Unfortunately, while social networks aim to help us grow our network of followers, some of those zombies stick around well past Halloween and can often be seen lurking on many popular social networks like Facebook, Twitter, Pinterest and Instagram.

What is a social media zombie?

Social Media zombies can come in many different forms, but one thing is for certain, they constantly exhibit the same pattern behavior on many of today’s popular networks.

Take a look at these 8 types of social media zombies to see if you recognize any of these social media zombies and learn how you can avoid becoming a social media zombie too!

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How to create a custom YouTube thumbnail image

For about the past two years, I have been steadily leveraging my YouTube channel to engage more with viewers and to broaden the reach of my videos. During this time, I’ve been keeping an eye on a number of changes that YouTube has been making – some of those incude the ability to create a custom YouTube background and the ability to monetize your YouTube videos.

While these are great features that can help you better personalize your YouTube channel and bring in a little money for your hard work, one of my favorite features that they added is the ability to set a custom YouTube thumbnail image.

Selecting a specific YouTube thumbnail image

Previously, if you wanted to choose a specific shot from your video to be used as a thumbnail, it could be done if you were a skilled video editor and followed these complicated instructions. For most YouTube users though, this was just too difficult to do and frankly, not worth your time. Enter custom YouTube thumbnail images!

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10 everyday places to find more fans, followers, and subscribers

Everywhere you look, businesses are on Facebook, Twitter, Pinterest, YouTube…the list goes on. While joining lots of social networks is a great way to grow your online presence, it does not guarantee that you’ll get fans, followers or subscribers. In fact, getting fans, followers or subscribers can be a challenge – often because you’re unknown, you’re not targeting the right audience, or you’re not posting enough (or at the wrong times).

While there are many ways to build your fanbase over time, here are 10 everyday places where you can find more fans, followers and subscribers.

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