The other day, I posted about Facebook Audience Suggestions on my Facebook Page. Since then, I’ve had a lot of people ask me – what exactly are Facebook Audience Suggestions?
To help you better understand them, I’ve put together a short tutorial on Facebook Audience Suggestions – what they are, how you add them to your Facebook Page, how you submit a suggestion, and what they can be used for.
StumbleUpon is a “discovery engine (a form of web search engine) that finds and recommends web content to its users.” While it is a great tool for surfacing new content that you can then share with your own social networks, it can be frustrating at times to contact StumbleUpon when you need help.
While it’s no secret that social networks and help are two words that usually don’t go together, that doesn’t mean you cannot get help when you need it – you just need to know where to look.
To help you out, we’ve compiled a list of all of the best ways to contact StumbleUpon to get help. Simply bookmark this one page and you’ll have every form you need to contact StumbleUpon.
Continue reading Stumble Upon Help – How to Contact StumbleUpon
While I love that there are lots of social networks to help stay current with news, one thing I find challenging is getting help when you need it. In most cases, you’ll find a lot of people posting similar questions on various web forums, but very few answers. We’ve compiled a list of the best way’s to contact Reddit if you’re having issues with using the social news and entertainment website. This way you can resolve your issues quickly.
Continue reading How to Contact Reddit – Help When You Need It
Earlier this week, Wildfire, a social media marketing software for creating Facebook Page Apps and promotions made a huge announcement about the types of businesses they plan to support. They’re switching from small businesses to enterprise only ones. While this makes sense because of the direction they’re taking, it also rubs a lot of people the wrong way. If you’re someone who was considering using Wildfire, we’ve compiled 10 Wildfire alternatives for creating Facebook Page promotions.
While this is great news for Wildfire because it will let them focus more on working with high-end businesses, it leaves a lot of businesses who don’t have $2,500 to spend per month on running Facebook Page app promotions left out.
Fortunately, there are a lot of Wildfire alternatives that won’t cost you too much to use for your business. Let’s review a few of the Wildfire alternatives you should consider.
Continue reading 10 Wildfire Alternatives for Facebook Page Apps
If you create a lot of Facebook Ads, I highly recommend using Facebook Power Editor because of its ability to “improve advertisers’ efficiency in creating, editing and managing a large number of campaigns and ads.” While Power Editor makes creating, editing and managing lots of Facebook Ad campaigns easier, we’re going to show you a shortcut to create saved target groups in Facebook Power Editor.
One of the challenges with creating Facebook Ads is duplicating your audience. If you have a lot of interests and Facebook partner categories created, this can take up a lot of your time.
For instance, just imagine having to complete the following fields for every single Facebook Ad that you create.
Now imaging filling in that same information over and over for various Facebook Ads. It can be very time-consuming.
Fortunately, there’s an easy way to create saved target groups in Facebook Power Editor. By creating a saved target group in Facebook Power Editor, you won’t have to input any of this information over and over. Instead, you can just select your target group.
When Facebook Graph Search was announced, a lot of people cheered because Facebook search was overdo for a fix. While Facebook Graph Search was promoted as a tool to help you improve the quality of your searches within your friends and existing connections, Facebook Graph Search can be used for a lot more. One example is recruiting with Facebook Graph Search.
Anyone who is in the business of recruiting knows how difficult it can be to find a qualified candidate. Fortunately, all you need is an Internet connection and Facebook and you can now span the entire globe to help your business find the ideal candidate for a job.
Factor in the ability to search 1,000,000,000 (1 billion) users and you have quite a talent pool to pick from.
So how does recruiting with Facebook Graph Search work?
Let’s say you run a business for a sports team and you’re looking to hire an events coordinator. You’re not just looking for any events coordinator. Instead, you want someone who is also passionate about the team because this will help create good synergy at the job.
Instead of posting to message boards and reading through thousands of resumes (you know what you’re looking for), you can use Facebook Graph Search to help you do the heavy lifting.
For example, you could identify friends in your network who attended the school for your sports team. Here’s a sample search query to enter into Facebook Graph Search.
“My friends who live in Orlando, Florida and who attended University of Central Florida”
Once you have identified individuals, you can dig deeper and refine your search results or reach out to the people you have identified to help you find the right candidate.
If this still seems confusing, the fine people over at Zao put together this handy infographic on recruiting with Facebook Graph Search, which identifies a few additional way’s you can recruit with Facebook Graph Search.
One of the biggest challenges to using any social network is finding help. In most cases, it’s easier to use their product, but when something goes wrong, there’s no one around and you’re left to find a solution on your own. We’ve compiled a list of the best way’s to contact LinkedIn for those times when you need help with an issue.
Continue reading 4 Way’s to Contact LinkedIn and Get Answers, Not Static
Last week, Facebook announced Facebook partner categories, a new way to improve the targeting of your Facebook Ads. Since then, I’ve had the opportunity to work with them and see Facebook partner categories as a valuable asset for any business. To help you begin thinking about Facebook partner categories, I’ve compiled a list of 5 Facebook partner category uses.
While these are just some of the Facebook partner category uses, there are plenty more. Just remember to be creative and to think outside the box.
Facebook advertising can really boost the number of fans on your Facebook Page. Unfortunately, if you are don’t target the right audience with your ads, while you may bring in new fans, they may not interested in buying your products. With the help of a new feature called Facebook partner categories, you can improve your Facebook ad targeting and to reach more of the right customers.
According to Facebook, here’s their definition of Facebook partner categories.
Choose your audience based on information that data providers have about things people do off of Facebook. For example, partner categories let you show your ads to people who have a history of purchasing pet food.
In simple terms, Facebook partner categories uses data from Acxiom, Datalogix and Epsilon (companies who collect and analyze data) to help you improve the targeting of Facebook Ads.
By using Facebook partner categories, now, you can create ads that target specific interests, such as the pages someone likes. You can then incorporate additional data about the user you want to show your ads to such as their occupation, food they are interested in, and their income levels.
To use Facebook partner categories, you first need to be using Power Editor. This video walks you through using Power Editor with Facebook Partner Categories.
Facebook partner categories sources their data from Acxiom, Datalogix and Epsilon. If you have ever filled out a census or taken a survey at the mall, chances are, this data is shared with these companies and it is now used in Facebook partner categories.
Here’s a breakdown on the data each company provides to Facebook partner categories. Right now, Facebook partner categories are only available in the United States.
Note: while they know a lot about your general purchasing habits, the data that is shared isn’t personal data, such as your name or address.
To help you understand how to use Facebook partner categories here’s an example.
Say your business sells carbonated beverages and you want to reach people who drink them. Your ideal customers who buy your product are teachers.
Previously, if you wanted to target your customers, you could only target their interests – the Facebook Pages they liked, such as carbonated beverage drink makers (a broad market) along with their age and their gender. What you didn’t know was if these people bought carbonated beverages or if they just liked the business for other reasons.
Using Facebook partner categories, you can now get better at this.
Now, when creating an ad, instead of just targeting the pages of other carbonated beverage makers, you can add in partner categories data such as people who buy “carbonated beverages” and also target “teachers/educators.”
Not only does this improve the quality of your ads, but by using Facebook partner categories, you can get your Facebook ads in front of the right people – those who are interested in the type of product you have.
Facebook partner categories is an extremely powerful advertising tool. I would love to hear how you plan to use it to improve your business. Let me know in the comments.
If you store passwords, login credentials or personal information you don’t want others to access in the notes app on your iOS device or in your emails, it’s time to make a change. Storing important data like this in an unsecured location can be trouble if someone gets your device. That’s why you should consider a secure option like the app, Signature-Secret Notes and Photos. While storing this information in apps such as notes or in your email makes it easy access sensitive information when you need it, if you ever lose your device or don’t have it password protected, someone can easily access this important information. So how do you make accessing secure data like passwords and login credentials easy and secure at the same time? Signature-Secret Notes and Photos.
Continue reading Signature-Secret Notes and Photos App Review
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