Over the years, many people have wondered if social media is a fad. Having been heavily involved in social for 6+ years, I would have to say no, social media is not a fad. Sure, other networks will come along and replace what’s hot at the time – just look at how Facebook overtook MySpace. While you cannot stop new networks from popping up, one thing that won’t be disappearing anytime soon is how businesses market and interact with customers and employees.
Judging from the numbers Compliance and Safety reported, some 75% of businesses said they were behind the curve with social media and technology. While consumers have been embracing social media for years, the workplace seems to be just getting around to it. In fact, check out this infographic on 10 ways social media is good for the workplace
Continue reading 10 ways social media is good for the workplace [Infographic]
One of the questions I often get asked about on building a successful Facebook Page or any social media account is what should I post?
Not knowing your business, what you do, what you offer and which channels you’re currently using to engage with customers, I can offer one piece of advice.
Continue reading Don’t know what to post to your social networks, go ask your mom [Infographic]
With just under 10.4 million users in June 2012, Pinterest became the fastest growing social network ever, growing at a rate of 400% month-over-month. That’s pretty staggering, considering Pinterest hasn’t been around that long.
Couple that with the fact that Pinterest is a significant driver of traffic to websites, just behind Google, and you have a powerful social network along with a tremendous opportunity to leverage for your business.
Pinterest is the 5th largest referral site of traffic for one particular e-commerce site, just behind Google, their affiliate program, and their newsletter
Below are just a few of things I love about Pinterest.
Continue reading 36 power tips for Pinterest users
Social Media isn’t just a place to network or to connect with friends or family. In fact, law enforcement officials have been using social media as well – to help solve crimes because of the valuable amount of data that it provides them. For example, while the photos and status updates you uploaded were meant for friends, law enforcement often uses this information as a way to provide valuable clues towards solving crimes such as identifying someone or the location where a photo (and subsequent crime) was taken.
In addition to convicting criminals, social media has been used by 80% of law enforcement to solve crimes.
Below are some of the important facets on how social media has been used to help solve crime – along with the major networks law enforcement officials use most often.
Continue reading Social Media crime solvers [Infographic]
Everywhere you look, businesses are on Facebook, Twitter, Pinterest, YouTube…the list goes on. While joining lots of social networks is a great way to grow your online presence, it does not guarantee that you’ll get fans, followers or subscribers. In fact, getting fans, followers or subscribers can be a challenge – often because you’re unknown, you’re not targeting the right audience, or you’re not posting enough (or at the wrong times).
While there are many ways to build your fanbase over time, here are 10 everyday places where you can find more fans, followers and subscribers.
Continue reading 10 everyday places to find more fans, followers, and subscribers
Whether you’re just getting started with Facebook or you’ve been using the social network for a while, below is a list of commonly used acronyms (cua) that you can use on Facebook.
Remember, depending on the conversation you’re having, this list of commonly used Facebook acronyms might not always be appropriate so be sure to consider your audience before you use them in a public space.
Commonly used acronyms on Facebook
Continue reading Commonly used acronyms on Facebook
While I love using Twitter, it can often be difficult to keep your Twitter photos and usernames in sync with your iOS contacts. For most people, they never update their iOS contacts and end up keeping two separate lists of contacts.
By keeping two separate lists of contacts, this means lost time and lost productivity. Fortunately, if you have just a few minutes, you can learn how to sync contact photos and usernames from Twitter on your iOS devices.
Before you can sync contact photos and usernames from Twitter on your iOS device, you need to first download the Twitter app.
Download Twitter app
How to sync contact photos and usernames from Twitter on your iOS device
Continue reading Sync contact photos and usernames from Twitter on your iOS device
Your business is up and running. You have a few regular customers. And your business is setup on a host of social networks like Facebook, Twitter, Pinterest and LinkedIn. But business is growing – rather slowly.
In this situation, what do you do?
The answer is simple – network! Not only is networking (online and offline) a great way to meet new and interesting people, but there are lots of places to network. In fact, you have lots of opportunities to network each and every day, we just overlook them.
If you’re not seeing the results you would like with your business, you can’t just sit there – you need to look for places to network.
5 places to network
Continue reading 5 places to network
A lot of people think that people are born successful. For most people, that isn’t true. Most people are not born successful.
Sure, some people are born into a situation; for example, a family business. Others happen to be in the right place at the right time – often when a business is failing and the owners are ready to throw in the towel.
For the most part though, people are successful for one main reason – they see opportunity where others do not.
Here are a few examples to consider.
Continue reading What to do when opportunity knocks
Facebook promoted posts have been around for a little over a month. For most Facebook users however, they’re a little confusing because you now have yet another tool to help you market your business on Facebook.
So what are Facebook Promoted Posts?
Promoted posts give you the ability to have a post from your Facebook Page shown to more of your friends and fans.
To help you eliminate the complexities of Facebook promoted posts, here are 10 tips on using Facebook Promoted Posts on your Facebook Page.
Continue reading Facebook Promoted Posts and 10 Tips To Know