Facebook cover photo policy – changing yet again

Facebook Page cover photo

Just when you thought you were finished making changes to Facebook Pages in 2012, Facebook has gone and done it again – this time, they’re making their first change of 2013. This time, they’re changing the Facebook cover photo policy.

What changes in the Facebook cover photo policy?

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5 Reasons Why Your Facebook Page Sucks

5 reasons why your Facebook Page sucks

At the urging of your friends, you created a Facebook Page for your business, but around one year later, the party is over, your Facebook Page is hanging on by a thread, and you’re still stuck with a low number of likes and very little engagement from your Facebook Page fans.

If you’re like most businesses stuck in this situation, you’re quick to point fingers that Facebook simply doesn’t work.  Actually, it does.

The problem isn’t Facebook – it’s your business that’s the problem.

Now before you get mad, I’m not saying that you have products that are necessarily bad. Chances are you have really great products that provide a solution to customers.  What’s missing though is that you have bad Facebook Marketing for your business.  That’s why your Facebook Page sucks.

Here’s what you most likely did for your Facebook Marketing.

  • You looked at other major brands in your field to see what they were doing (good)
  • You copied them (bad)
  • You read articles that gave stock examples from major brands (good)
  • You copied them again (bad)
Hopefully you’re seeing a pattern here – while there’s nothing wrong with using major brands like Starbucks as a guide for your own Facebook Page marketing, you have to remember, you’re not Starbucks or Coca-Cola or any other major major brand so don’t expect to amass millions of fans overnight. Building a social media strategy takes time.  So why does my Facebook Page suck?
5 reasons why your Facebook Page sucks:

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5 last-minute ways to boost online shopping sales this holiday season

So you’re not exactly the best planner when it comes to social media. Everything is just off-the-cuff or when you get around to doing it.  Although the clock is ticking on Thanksgiving and Black Friday, there’s still time for you to leverage your network of friends, fans and followers this holiday season to help boost your online sales.

Instead of throwing in the towel on holiday shopping and missing out on online sales for your business, I’ve put together a collection of 5 last-minute ways you can give your online shopping sales a boost.

What’s great is that these are items you can start implementing today or even tomorrow (after you’ve had your fill of Turkey and stuffing).

Remember, if you have trouble implementing any of these items, don’t hesitate to contact me for help.

Let’s get started with 5 last-minute ways you can give your online store a boost in website traffic and online sales this holiday season.

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Facebook takes friendships to a new level with relationship pages

Facebook Relationship pages

If you’re in a relationship, you’ll definitely want to head on over to the new Facebook Relationship Pages. Yes, that’s right – if you’re in a relationship with anyone, Facebook has updated Friendship Pages to a new type of page called Facebook Relationship Pages, which showcase everything you have in common with a person.

Personally, I can understand where Facebook is going with the new Facebook Relationship Pages. If you’ve taken the time to tell Facebook that you’re in a relationship, why not have a separate page that lets you reminisce and remind you of why you fell in love with your significant other in the first place or let you look back on the good times and the bad times you’ve had with friends.  While you’re at it, I’m sure Facebook is hoping you send them a Facebook Gift.

While there seems to be a lot of upside to Facebook Relationship Pages, some people such as The Telegraph‘s Emma Barnett had this to say about  Facebook Relationship Pages.

“Please take note Facebook executives,” she wrote. “I enjoy being able to share the information I wish and curate in the way I want. I have no desire for your technology teams to help me organize my photos — nor do I wish to have a shared ‘couples’ Facebook profile with my other half on which you automatically curate our relationship.”

So what details do Facebook Relationship Pages share?

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The Psychology of Facebook [INFOGRAPHIC]

Whether you realize it or not, Facebook is changing the way we think.  For example, if something good (or bad) happens in our lives, instead of cherishing that moment, we’re quick to rush off to our favorite social networks to share the good news.  The same holds true with each new ding or buzz from our smartphones.  

Not only is Facebook helping build better relationships, but it’s also fueling our addiction to feeling good.

The Psychology of Facebook

With each ding or buzz indicating we have a new notification, not only are we quick to rush to check out what’s going on, but in the process, we’re simply replenishing our dopamine levels. For those of you who don’t know, dopamine helps in the transmissions of signals in the brain, it also plays a role in addiction.

So every time that we receive a new notification on our phones, we’re simply just fueling our addiction – and not in a good way.

In fact, Best Masters in Psychology found the following:

Internet addicts have 10 percent to 20 percent smaller brain areas for important functions such as speech, memory, motor control, emotion, sensory, and other information. The more time that is spent online, the more the brain atrophies in these areas.

It’s pretty scary to think that there’s a psychology to Facebook and that the more time we spend on Facebook, networking and building relationships, we’re rewiring our brains in the process to the point

In addition to altering vital functions like speech, memory, motor control and emotion, be sure to check out this psychology of Facebook infographic and the longterm effects that spending time on a social network like Facebook can have. 

Continue reading The Psychology of Facebook [INFOGRAPHIC]

Don’t know what to post to your social networks, go ask your mom [Infographic]

One of the questions I often get asked about on building a successful Facebook Page or any social media account is what should I post?

Not knowing your business, what you do, what you offer and which channels you’re currently using to engage with customers, I can offer one piece of advice.

Continue reading Don’t know what to post to your social networks, go ask your mom [Infographic]

Social Media crime solvers [Infographic]

Social Media isn’t just a place to network or to connect with friends or family.  In fact, law enforcement officials have been using social media as well – to help solve crimes because of the valuable amount of data that it provides them. For example, while the photos and status updates you uploaded were meant for friends, law enforcement often uses this information as a way to provide valuable clues towards solving crimes such as identifying someone or the location where a photo (and subsequent crime) was taken.

In addition to convicting criminals, social media has been used by 80% of law enforcement to solve crimes.

Below are some of the important facets on how social media has been used to help solve crime – along with the major networks law enforcement officials use most often.

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The 10 Types of Social Media Addicts [Infographic]

Social Media Addiction is a disease, just like drug addiction and alcoholism.  In fact, social media addiction affects millions of people and can show up in many different forms.  For example, are you a “serial liker” – someone who likes every page you possibly can? How about the “constant checker” who cannot go five minutes without refreshing their Twitter or Instagram accounts checking for updates?

And one of my favorites? The “Self-Proclaimed Influencer” who’s obsessed with getting their Klout score to the top (it’s not all that important).

So do you suffer from social media addiction?

Check out the following infographic below for more types of social media addicts – and don’t be ashamed to admit it, we’re all addicts of something. Admitting there’s a problem is the first step to recovery!

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4 mobile apps to help train your brain

4 mobile apps to help train your brainConventional wisdom holds that we use just 10 percent of our brain brain cells. That’s pretty surprising, considering all of the things we do on a daily basis such as checking email, staying connected with friends on Facebook and keeping out with our social lives.  While one would think that we are working to train our brain during these tasks, in most cases, we’re not. Instead, we’re filling our heads with tasks that drive us off track and keep us from really using our brain cells.

What can you do to help train your brain?

To help train your brain there are a lot of things you can do. The most important one is to keep it busy.  This doesn’t mean to create a long to-do list and to get to work.  Instead, to train your brain, give your brain things to do that will keep it busy.  If you’re like 51% of the population that has a smartphone, you might want to consider putting yours to better use.  While these gadgets help us do lots of things between email, the Internet, social networks and games, there’s a bigger use for them – training your brain. Smartphones can in fact be a great tool to help train your brain.  We’re not talking just playing any old mobile game though (like Angry Birds), we’re talking about games that can help you train and stimulate your brain (and be fun at the same time).

4 mobile apps to help train your brain

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[Download] Pinterest Infographic

Pinterest dimensions - Infographic

For those of you who are just getting started with Pinterest, it is important to know the proper dimensions.  This way you are producing quality images or videos and can maximize your opportunities to have your pinned images repinned by others.

To help you out, I’ve put together this Pinterest Dimensions infographic – complete with all of the proper sizes and tidbits of information you need to know to be effective on Pinterest.

Pinterest dimensions

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