How to use Shortstack to display YouTube or Vimeo videos on your Facebook Page

Does your business create a lot of YouTube or Vimeo videos?

Instead of letting them sit on your video channels, you can create a Facebook landing page video wall to display them.

Why create a Facebook landing page tab to display videos?

By having a Facebook landing page tab to display your YouTube or Vimeo videos, you have one place to direct fans.

This way they can see all of your videos in one place.

What is great about the method we are going to teach you is that you can choose to display all of your videos, choose specific playlists, and more.

This way you can customize the experience for fans based on what is important on your video channels.

Example of videos from YouTube embedded on a Facebook Page

YouTube videos on a Facebook landing page tab
Example of videos on a Facebook Page using Shortstack.

Let’s get started teaching you how to display your videos from YouTube or Vimeo on your Facebook Page using Shortstack.

Display YouTube videos on your Facebook Page using Shortstack

To display your YouTube videos on your Facebook Page with the help of Shortstack, watch this video tutorial.

Continue reading How to use Shortstack to display YouTube or Vimeo videos on your Facebook Page

5 Ways to use Facebook Call to Action buttons to get better results

Facebook recently announced Facebook Call to Action buttons as a way for businesses to add buttons to Facebook Ads and posts to help improve engagement on Facebook.

This is great news for business owners and marketers as you will now have the opportunity to make your content stand-out in the news feed.

With Facebook Call to Action buttons, you have five types of buttons to choose from to help get your message across.

To help you begin implementing Facebook Call to Action buttons on your Facebook Page posts and in Facebook Ads, I put together a guide on the different types of call to action buttons and included examples on how you can use each type of button.

5 Uses for Facebook Call to Action buttons

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How to add Facebook Call to Action buttons to ads and posts to improve click-throughs

Do you wish you could get better engagement in the Facebook news feed with your Facebook posts?

Facebook has added the ability to include Facebook Call to Action buttons in Facebook Ads and Facebook organic posts.

These new types of buttons are good news for direct marketers because you can now include direct calls to action in your posts.

What are Facebook Call to Action buttons? 

Facebook call to action buttons let you add buttons to posts to help them stand out.

Here is an example of a Facebook post from Amazon with a call to action button.

Example of Facebook call to action buttons

Uses for call to action buttons

Right now, you can only create Facebook Call to action buttons for Facebook Ads or unpublished posts.

Follow the instructions below to learn how to create Facebook Call to Action buttons.

How to add Facebook Call to Action buttons

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How to display Pinterest on your Facebook Page using ShortStack

Does your business include Pinterest as part of your social media strategy?

If your business also maintains a Facebook Page, you can integrate your Pinterest account with your Facebook Page.

This allows you to share your Pinterest boards with your Facebook Page fans and build influence on Pinterest.

Today you are going to learn how to display your Pinterest boards on your Facebook Page.

Example of Pinterest boards embedded on a Facebook Page

Pinterest on a Facebook Page
Example of Pinterest on a Facebook Page using Shortstack.

Let’s get started teaching you how to display your Pinterest boards on your Facebook Page using Shortstack.

Display Pinterest on your Facebook Page using Shortstack

To display your Pinterest boards on your Facebook Page with the help of Shortstack, watch this complete video tutorial.

Continue reading How to display Pinterest on your Facebook Page using ShortStack

How to edit Facebook look back videos

In celebration of Facebook’s 10th Anniversary, they launched Facebook Look back videos.

Facebook Look back videos are a personalized way to see how your life evolved on Facebook since you first joined.

While Look back videos seem like a great idea, some users didn’t like that Facebook didn’t let you edit your look back video.

If you didn’t like your Facebook look back video, don’t worry.

Facebook will let you edit Facebook look back videos.

To edit your Facebook look back video, follow these instructions.

How to edit Facebook Look back videos

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The complete guide to using Facebook Paper

Facebook recently launched a new product called the Facebook Paper app.

Facebook Paper joins a long list of existing apps that let you perform individual Facebook functions on your mobile device.

One thing is certain, Paper is a radical departure from what you are used to using to view your Facebook news feed updates.

What is Facebook Paper?

Paper is a mobile app that let’s you explore news and stories from your Facebook news feed.

What is neat though is that Paper is a cross between the traditional Facebook app and Flipboard, a social news tool.

One thing I really like about the app is the clean look and feel.

It is also very refreshing not to have Facebook Ads to distract you.

Screenshot of the Facebook Paper app
Facebook Paper let’s you view news and stories from Facebook in a refreshing way.

How does Facebook Paper work?

I’ve had a few days to use the Facebook Paper app. Basically, it let’s you setup different sections such as Facebook, Headlines, Tech, Sports, Enterprise, Home, and more. 

With Paper, you can view stories from your news feed or jump to a section to see updates from pages in that category.

While that doesn’t sound much different from using Add Interest lists to sort your news feed, it is because you are viewing updates from your own news feed, but also from pages you may not be connected with on Facebook.

Tech section in Facebook Paper
Example of stories in the tech section of Facebook Paper.

Enough about the look and feel of Facebook Paper, it is awesome! Take an exclusive look into how to use Facebook Paper with this video walk-through.

Continue reading The complete guide to using Facebook Paper

Bluehost vs WP Engine, how to choose the right host for your website

In the next few weeks, I’m re-launching my website. Along with a new look and feel, I also switched website hosts in the process. This was because my current website host just wasn’t getting the job done for my business.

Since it is important for businesses to choose the best web hosting, I wanted to give you a comparison between two website hosts, Bluehost vs WP Engine and which one I ultimately settled on  for my business and why I chose them.

The situation

I made the decision to switch website hosts because the company I was using was not meeting the requirements that my business needed.

For example, here are some of the issues my website encountered over the past year.

  • Unexpected downtime
  • Throttling
  • Lost data
  • Slow site load times
  • Poor customer service

If you are a casual blogger, the debate between Bluehost vs WP Engine probably doesn’t matter as much to you, but I spend a lot of time blogging and making tweaks to my site because it is a main source for running my business.

As a result, I need my website to be up, I need it to be fast, and I need it to be reliable.

Does website hosting matter?

It does and it doesn’t. It depends on the type of website you are running.

If you are a casual blogger who doesn’t blog very often or isn’t running a business, you can go with any hosting company, provided you are prepared to deal with slowness and potential down time.

On the otherhand, if you run a business and you blog a lot and want to get more people reading your content and eventually buying products and services, you want to be sure to choose the best web hosting possible.

When you have to constantly worry about whether your website is running and answer questions from customers about why your site isn’t available, this can put a lot of unnecessary strain on your business and your relationships with customers.

Too much of this and you will find yourself spending more time fixing things instead of creating things. This can put you further from achieving your business goals.

I wanted to share with you the process I took on choosing the right host for my website and how you can do the same.

Here is a comparison I put together on Bluehost vs WP Engine along with details on why I made the switch (which helped my business out tremendously).

Bluehost vs WP Engine, which is better?

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How to turn off Facebook Ads in three easy steps!

Do you create Facebook Ads for your business or for clients?

Have you ever needed to turn off Facebook Ads campaigns?

This article is going to teach you how to turn off Facebook Ads within Facebook Ads Manager.

Why turn off Facebook Ads?

I manage Facebook Ads for clients and often get asked how to turn off Facebook Ads.

This happens because they were using Facebook Ad coupons and wanted to test out Facebook Ads.

Other reasons why they want to turn off Facebook Ads are because they have finished running their ads campaign.

Knowing how to stop Facebook Ads is important to know how to do for the following reasons:

  • Don’t get charged for Facebook Ads you didn’t intend to run
  • Stop Facebook Ads that aren’t working (and fix them)

How to turn off Facebook Ads

Continue reading How to turn off Facebook Ads in three easy steps!

5 Tips to create a successful Instagram strategy

Does your business have a presence on Instagram? Do you have an Instagram strategy in-place to help you use the popular photo-sharing tool?  While it is one thing to be on Instagram and to occasionally share photos, if you are a business, Instagram is definitely a place you want to consider creating a presence. This is because Instagram brand engagement has grown 350 percent year over year (tweet this | source). So how do you go about leveraging Instagram and its 150 million users? It starts by having an Instagram strategy.

Why you need an Instagram strategy

Anyone can get started on Instagram in just a few minutes. With the abundance of mobile devices available, business owners can begin taking photos and sharing them with the popular social network as well. While that works to get you started, if you truly want to tap-in to the growing user base, it helps to have a strategy in-place. This way when you are going about your day, you can be thinking about the different types of content you need to curate for the different social networks that you have a presence on. In doing this, you can plan ahead and begin thinking about the bigger picture for your social media marketing strategy and how to make Instagram a part of it. To help you out, we have put together five Instagram strategy tips to help you learn what types of content you want to be creating to help your business develop a dominant presence on the growing social media platform.

5 Instagram strategy tips

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How to properly perform a Facebook link share in four steps!

Do you wish your content could get seen more in the Facebook news feed? 

Have you ever considered that you are sharing your content the wrong way?

For example, using a text update instead of a Facebook link share?

With recent changes to Facebook text updates, if you run a Facebook Page and want to have more people see your page posts in their news feed, you will want to use a Facebook link share instead.

Why the Facebook link share matters

Everything you share on Facebook on your Facebook Page is only seen by a select group of fans. This is because you are competing against other items in the news feed.

If you want to beat out your competition (or at least make a better showing), you’ll want to use Facebook link shares.

Not only do link shares take up more space in the news feed, which works to your benefit if you have an eye-catching image, but they have the opportunity to help you sell your content better to fans instead of posting a status update without any sort of visual.

Facebook link share
Here is an example of a Facebook link share.

Creating a Facebook link share is very easy. I’m actually surprised more people don’t use them. To create a Facebook link share, follow these instructions.

How to create a Facebook link share

Continue reading How to properly perform a Facebook link share in four steps!