Why your Facebook Page does not need Timeline to succeed

Lately, I’ve had a number of people emailing me – asking when will I get Timeline on my Facebook Page. Unfortunately, Facebook Profiles are just now receiving this update – and it usually takes users time to adapt to these new changes, so that means Facebook Pages will need to wait…a while.

McDonald's Timeline for Facebook Pages

But that isn’t necessarily a bad thing. You see, while Timeline is a great tool for Facebook Profiles — it did help Tim Tebow amass 1.4 million Facebook subscribers, Timeline for Facebook Pages isn’t so compelling – there are a number of reasons why you don’t really need Timeline and here’s the proof.

Continue reading Why your Facebook Page does not need Timeline to succeed

Facebook Help – Master Resource List [Bookmark]

Facebook Help

Over the years, I’ve been compiling a master list of helpful Facebook resources.  Below is a list of important links to know and bookmark anytime you need Facebook help.

This list of Facebook Help resources covers everything from Facebook Profiles, Facebook Pages, Facebook Groups, Events, Facebook mobile, Facebook Ads, along with a few interesting links for reporting abusive content and more.

Be sure to bookmark this blog post so that you have all of these forms accessible.

Facebook help – Master resource list

Continue reading Facebook Help – Master Resource List [Bookmark]

How to create a Facebook Timeline cover

Custom Facebook Timeline cover - Christian Karasiewicz
Facebook isn’t just a place to post your family photos or your favorite links to your website or your buiness. Rather, it’s a portal – a way to help you connect not only with friends and family, but also with other new and interesting people.

With the introduction of Facebook Timeline, users now have the ability to show-off what makes them tick with a custom cover for their Facebook profile. This can be a single photo that fills your Facebook profile – or a custom one like above. One thing to note, Facebook Timeline is only available for Facebook profiles at the moment, but I suspect that Facebook pages will get this extremely beneficial feature sometime in 2012.

Why use a custom Timeline cover?

By going with a custom Facebook Timeline cover, it gives you the ability to show your Facebook friends along with potential new ones, a look inside your life. By giving others a view into your life and what makes you tick, you’ll have the ability to connect with other people who also share a similar passion.

For example, in my custom Facebook Timeline cover, I’ve added a few photos from people I have met along with personal photos.  If you are a real estate agent, you could design your Facebook Timeline cover  to where it showcases you selling homes (or even some of the homes you have available). If you’re an actor, you could show scenes from you on the set of your latest project. Business owners can benefit from a custom Facebook Timeline cover by showing pictures of their store, their store signage, along with some of their top-selling products.

Creating your custom Facebook Timeline cover

Once you’ve decided on what to use for your Facebook Timeline Cover, the last thing to do is to create it! To help you get started, I’ve included a link to a FREE Facebook Timeline cover template that I have created along with instructions.

How to use the template: Continue reading How to create a Facebook Timeline cover

10 ways to add Facebook functionality to your website

Add Facebook social plugins For those of you who haven’t yet added Facebook to your blog or website, you’re missing out on a significant amount of website traffic, sales and opportunities to reach new fans. There are a number of ways that you can add Facebook functionality to your blog or website. This includes Facebook’s collection of social plugins along with some more basic areas that you should be promoting your online presence such as your email address.  While some of these methods might require working with a web designer – if you need help on implementing them, feel free to contact me.

Check out this list of 10 ways that you can add Facebook functionality to your blog or website to help you grow your fan and customer base.

Continue reading 10 ways to add Facebook functionality to your website

5 reasons why your blog or website needs a Facebook Like button

Facebook like button

At one point or another, you’ve probably clicked a Facebook Like button. They’re not only everywhere, but they’re also a very powerful tool for promoting content and can greatly help broaden your reach. Here are 5 reasons why your blog or website needs a Facebook Like button.

Continue reading 5 reasons why your blog or website needs a Facebook Like button

How to tag photos on your Facebook page or profile

As I previously mentioned, Facebook now allows you to tag other pages in photos. This is a welcomed addition for Facebook page users.  Another new addition is how you can tag Facebook photos.

Previously, users had to go through each individual photo to tag them.  Now you can tag photos from within a photo album without having to view them. This technique can even be applied to Facebook pages and profiles (yeah, some consistency!).

With more of our time being occupied in organizing digital media, Facebook can add another feather to its cap – a time-saver. Here’s a brief video on additional ways that you can tag photos in Facebook.

Continue reading How to tag photos on your Facebook page or profile

How to tag photos on your Facebook page

Great news Facebook pages users. Just recently, Facebook updated Facebook pages – specifically, photo tagging as a Facebook page. What this means is more spam opportunities to expose your Facebook page through photos.

In addition, retailers should jump at this chance to catch some positive publicity through social media. Image being able to tag your clothes from Banana Republic or that soda you’re holding from Coca-Cola. The possibilities are virtually endless.

To help you get started with this new feature, I’ve put together a video on how to tag photos on your Facebook page.

Continue reading How to tag photos on your Facebook page

Facebook EdgeRank Explained [video]

When you login to your Facebook profile, you’ll see your Facebook news feed, filled with a different types of content such as website links, photos, videos and more. What most users don’t know though is that everything you interact with on Facebook does not show up in your news feed. Instead, this is controlled by something called Facebook EdgeRank.

Facebook EdgeRank

What is Facebook EdgeRank?

Continue reading Facebook EdgeRank Explained

How to convert a Facebook Profile to a Page in Seconds

Did you accidentally create a Facebook Profile for your business when you meant to create a Facebook Page instead?

Or maybe you setup a profile because you didn’t know how to create a page.

This article is going to teach you how to convert a Facebook Profile to a Page in just a few steps.

Why convert a Facebook Profile to a page?

There are plenty of reasons to convert a profile to a page.

One reason is that it will eliminate the need to login to two different accounts to make a post.

The main reason though is because if you are using a Facebook Profile for your business, you violate Facebook’s terms of use.

Here’s what Facebook says about using a profile to represent a business.

You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.

If you continue to use a Facebook Profile for your business, you can lose access to that profile and all of  the connections you have worked hard to build over the past few years.

Fortunately, it’s a pretty easy thing to fix.

Preparing your Facebook Profile

How to convert a Facebook Profile to a Page

When you convert a profile to a page, here’s what happens to your existing profile:

  • Friends and subscribers are automatically converted to likes / fans
  • Your username will become the username on your new page
  • You lose all of the data on your profile

To prepare your profile to be converted, here are the steps you need to take.

Following these steps helps ensure your profile to page conversion goes smoothly.

  1. Use the Facebook backup tool to download a copy of your profile data
  2. Change your profile name and address to match your business
  3. Assign a new admin to any Facebook Groups you manage
  4. Assign a new admin to any Facebook Pages you manage

Once you’ve completed these steps, it’s time to convert your profile to a page.

How to convert a Facebook Profile to a Page

YouTube Preview Image

Step 1: Login to the Facebook Profile you want to convert

Facebook Profile as a business
Using a Facebook Profile for a business violates Facebook’s terms of use.

Step 2: Access the page migration tool

Start converting your profile to a Facebook Page using  the page migration process tool.

Step 3: Choose a page category

Facebook Page migration process
When you convert a profile to a page, choose a category for your new page

Step 4: Give your new Facebook Page a name

You can choose to keep the name of your Facebook Page or change it.

Step 5: Wait for the profile to page conversion process to finish

Typically, when you convert a Facebook Profile to a page, it happens within minutes.

You’ll know your conversion was successful because you won’t be able to access your old profile.

Step 6: Add a new admin to your new Facebook Page

Now that you’ve converted your profile to a page, you need to be sure to add a page admin.

If you don’t add another admin to your Facebook Page, you’ll end up with a Facebook Gray account that you’ll need to then fix.

Note: If you need to undo a profile to page conversion, you can appeal it.

Once you’ve converted your Facebook Profile to a Page, if you have duplicate Facebook Pages, you can merge them to combine them.

Your Turn

Converting your profile to a page is a very easy process provided you do it the right way.

It also helps make you compliant with Facebook’s terms.

When trying to convert a Facebook Profile to a Page, did you run into any issues?

What was your profile to page conversion process like?

Leave a comment and tell me what was the most difficult part about converting your profile to a page.