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[Download] 2012 Facebook Page Photoshop Templates

For those of you who are looking to customize your new 2012 Facebook Page, I’ve put together a handful of Adobe Photoshop PSD files to help you customize your Facebook Page layout – and make the transition as smooth as possible.

If you don’t have Adobe Photoshop or Adobe Elements, here are a 11 free Adobe Photoshop alternatives that you can use instead to get the job done. Also, feel free to work in stages, such as updating your Timeline cover photo and profile photo first (since these are the most viewed items on your Facebook Page).

Facebook Page Photoshop Templates

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5 ideas for Facebook Page Timeline cover photos

Facebook Timeline – love it or hate it, it’s here to stay as of March 30, 2012. While embracing change may be difficult for some people, with the new Facebook Pages Timeline layout, there are now a lot of GREAT benefits for page owners. We’re going to share with you 5 ideas for Facebook Page Timeline cover photos to help you make the most of the new Facebook Pages and to help you attract more visitors and customers as a result.

So before we begin, lets talk about why you would want to use a Timeline cover photo.

With Facebook removing the ability to have fans land on a default landing page, page owners will need a new hook to get fans excited about their Facebook Page. Enter Timeline cover photos. Not only are they the first thing fans see, but they can really help show off your business and what you have to offer. And we’re not just talking logos or photo of yourself. If you’re a musician and you write your own songs, share photos of you in the studio. If you have a product, show photos of that product – it could be the product when it is getting manufactured, a finished product, or even a sample product you are working on. This way you let fans know who you are and what you have to offer, and it gives them better insight into what you do and helps get them excited about it too.

So here are 5 ideas for Facebook Page Timeline cover photos to consider posting on your Facebook Page.

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Facebook Page changes in 2012

Another year, another Facebook Page change. Over the past few days, I’ve been producing a series of videos on Facebook Page changes in 2012 that cover the new changes you can expect when all Facebook Pages are switched over to the new layout on March 30, 2012. For those of you who want a quick rundown on what has changed and how to apply these changes, I’ve put together a complete guide below — complete with a downloadable PDF file.

Not only are Facebook Pages getting a facelift in 2012, but I can definitely tell you you’ll really like these new features once you get used to them. They add depth to your Facebook Page, something that was sorely missing from past iterations. In addition, page owners will get a lot of new features that they can use to upsell their content. And by upsell, I don’t just mean products. If you primarily post updates about news, you can highlight some of your best posts, use the pin to top feature – to keep polls at the top of your Facebook Page, and add layers of content by adding in Milestones.

So enough about all of these exciting new changes – take a moment to view the following image, which highlights Facebook Page changes in 2012. There’s a lot there, so I’ve broken them down to make it easier to digest.

New features for Facebook Pages in 2012:

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3 types of questions to ask your Facebook fans

Pop quiz: Who are your top fans on your Facebook Page? For most Facebook Page owners, you probably don’t know this valuable information…but you should.

The bread and butter of any company who is using social media to build engagement with fans and potential customers isn’t the number of fans you have, nor is it the amount of cash you make off it. Rather, it is the relationships you build with your customers.

Why is this important?

Without fans who are engaged, it’s like trying to swim against the current. You’ll eventually get to your destination, but it will take you twice as long (if not longer). One other thing to remember, simply asking a question is not the key to finding out who your top fans are. What it will do is help stir interest.As a Facebook Page owner, you’ll want to pay attention to who responds and make a mental note on people you see responding on a recurring basis – these are the fans you want to focus in on and learn about, because they seem the most likely engaged fans because they’re responding often.

Below are three types of questions you can ask your fans starting today to help you learn more about them and to help you better engage with them.

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Facebook Dimensions for Facebook Pages [Infographic]

In 2012, Facebook introduced Timeline – a revamped look for Facebook profiles and Facebook pages. With the introduction of Facebook Timeline, Facebook dimensions changed. In addition, this gave page owners a lot of new sizing options like Facebook milestones, Facebook highlighted posts, and the Facebook timeline cover photo.

What this means is that in addition to having to learn new Facebook dimensions, you now have a number of different types of dimensions to choose from when deciding how you want to post your Facebook content.

To help you out, I put together this Facebook dimensions infographic for Facebook Pages. This infographic contains all of the sizes and dimensions that you need for your Facebook Pages to present your content to fans.

Facebook dimensions

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5 FREE Facebook landing page creation tools

With the new Facebook Pages launching in just a few weeks, is your Facebook Page ready? For those of you who need a quick rundown on the new features, be sure to check out my YouTube playlist where I have put together detailed videos covering each new Facebook Page feature. One feature that I’m sure a number of you are going to be interested in are custom landing pages. Although Facebook has done away with the ability to set a dedicated landing page for non-fans to land on, Facebook Page users will be happy to know that landing pages have increased in size. Previously, landing pages were just 510 px. Now, they have increased significantly to 810 px. This means lots more real estate to engage with fans!

For those of you who don’t want to spend time learning how to write HTML code or designing graphics, here are 5 FREE Facebook landing page creation tools to help you build better landing pages to connect with current fans and to engage with new ones.

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Why Facebook Milestones are the next big thing for Facebook Pages

Yesterday, Facebook released an update to Facebook Pages. This new update adds in the hotly debated Timeline to Facebook Pages. While some Facebook users dislike the new Timeline feature, I actually like it – and here’s why.

In addition to being able to share photos, videos, status updates and links to content on their Facebook Timeline, Facebook Page owners now have the ability to add in milestones as well. Facebook Milestones are essentially historical moments in the history of a business, a brand, a product, even a band. With Facebook Milestones, Facebook Pages takes on a much needed level of depth.

For example, Tiffany’s now has a Facebook Page complete with milestones about the company’s rich history. New organizations such as the NY Times have also done an incredible job of not only showcasing current news, but also of providing a very detailed and thorough listing of the NY Times throughout its lustrous history.

What this means is that in addition to sharing current content, Facebook Page owners can now show off the present as well as their storied past by adding milestones to their Facebook Page Timeline. This means you can now let fans share in the history of your product – think of it like Wikipedia. What I like most about Facebook Pages’ new feature, it now let’s page owners tell their past to help bring fans up to speed about the page – where it came from, where it’s at, and where it’s going.

Obviously, your Facebook Page won’t write its own milestones – it will be up to Facebook Page owners to do this. For those page owners who take the time to complete a detailed view of their past, they can expect to see a nice boost from this though because it will help to make your Facebook Page more sticky.

By adding in lots of great content to keep fans on your page (or at least looking for your content), you can expect to see higher levels of interaction, the more you share!

To learn how to add Facebook Milestones to your Facebook Pages, watch this brief video tutorial on Facebook Milestones.

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Social Media Hex Color Codes

Knowing the right social media color when working in Adobe Photoshop Elements or your favorite graphics program can help save you valuable time when you need to create a social media icon or match your design to your favorite social network.

Here’s a list of the the hex codes for your favorite social media sites. Be sure to bookmark this page this way you have the right social media colors when you need them.

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How to add photos to Facebook Maps

Adding photos to your Facebook map is a great way to chart where you’ve been and what you’ve achieved in your life. In addition, uploading photos and adding a location also gives you the ability to share your favorite photos along with the places that you’ve been with your friends and family. Today we’re going to show you to add photos to your Facebook map.

To add photos to your Facebook map, follow these instructions:

How to add photos to your Facebook Map

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8 simple and effective Facebook Page status updates you can start using today!

The best way to engage your Facebook fans is by posting status updates (duh!). What most people fail to realize is that it isn’t just about posting status updates (and lots of them). Instead, you need to take a step back and create more meaningful updates that will enchant and intrigue your fans to where they want to comment, like or share your status updates with others.

Sounds a lot easier said than done, doesn’t it? In addition to focusing on the quality of your status updates, you also need to be aware of Facebook’s algorithm called Edgerank. Edgerank is an assigned score that determines your placement in someone else’s Facebook Newsfeed.

Edgerank scores focus on three main variables; popularity (how many likes, comments or shares a post gets), fan interest/relevance (how often do fans interact with your page – if at all) and recency (when your status update was posted). Each of these criteria are combined to then determine a Facebook Edgerank score, which pushes your content up someones News Feed.

So how do I get more comments, likes and shares to improve my Facebook Edgerank?

It is important to realize that it isn’t about the sheer quantity of updates, rather it is about the interactions and buzz generated from those updates. I certainly recognize that coming up with status updates and ideas to post on a regular basis can be challenging. That’s why I have put together a list of status updates that you can start using today to improve the levels of engagement with fans which can increase comments, likes and shares your updates receive.

Note: before writing any status updates, remember the golden rule of marketing – “know your customers.” Modify your status updates with the below recommendations so that they are unique to your Facebook Page and your customers.

8 simple and effective status updates you can use on Facebook Pages to generate better engagement with fans:

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